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agreement with international carriers through which they have been able to proclaim its largest share of international airline market. Qantas is not only involved in passenger transporting but also diversified in several other business portfolio such as catering, engineering, freight and travel wholesale retailer.

Qantas strategic planning starts with the STP analysis. Qantas segments its products and services according to passengers who need comfort as well a reliable service. The airway aims to target a particular group of people which generally comprise of Corporates, Upper Middle Class and the Middle Class. Qantas positions its self in providing a premium service of international airlines which showcases the Australian hospitality. The airline needs to do such analysis so as to set particular objectives for them to start their production of goods and provide the best possible finished goods and services. Qantas airlines conduct such analysis on a yearly basis so as to provide new services and are able to improve and modify the current services.

Qantas has a number of fleets at its disposal around 146 in total, with its Boeing 737-400 being the most famous out of its other Boeing available. The in-flight services provided by the airlines include LCD screens with audio and video demand services along with its own range of flight magazines. The airline consists of several cabins including business class, first class, premium economy class and the regular economy class.

The airline is facing a tremendous problem from the unions with regard to certain demands with are mainly to pay higher wages and better working hours. On the other hand, Qantas wants to make changes and also wants the pilots to do the required transit checks rather than the licensed engineers. Qantas believes that it can and would be able to become more competitive and efficient at an international level but has emphasized regarding the cost of maintenance and repair which prevents it somewhat from the getting the desired goals and objectives. The 500 employees being fired are mostly engineer so as to save the cost for the maintenance facility. The demands can stop the progress that is somewhat a loss to the company which is performing really poorly in the last 5 years, by doing so the loss can be further plunge and cause problems. The pilot union has also emphasized for job security to its members which could lead to Jetstar the low cost airline pilots to be paid as close to its parent company that is Qantas which will make the airline unviable. However if the pilots of the subsidiary airline are fired then the Qantas group will be scattered and will destroy jobs. Other than that, Qantas has the problem of its staff not making changes according to the set standards recognized in the European countries. The new maintenance regulations require the staff to make the necessary changes to meet the requirement and standards of the country they are willing to work in and serve to. Qantas wants its pilot to do the required transit checks rather than engineer as it would save both time and money. However, the ALAEA doesn't want to provide such provisions as proper transit checks can mean the difference between life and death.

In order to tackle the above mentioned problems, Qantas is willing to let go certain crew member in order to kick start its international operations which would provide profitability due to the grounding本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。