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y has to follow the footsteps with regard to the HR planning process so as to prevent the company from coming into the limelight of negative publicity and unusual panic among the various shareholders and the board members. The job cuts are being conducted so as to propose funds for its maintenance facility and face problems of rising fuel costs and the European economic crisis.

SWOT分析——SWOT Analysis

优点——Strength

Qantas has strengths to it which it uses for competing in the airline industry. Qantas has the following strengths:-

?Backing of Australian governmenta€?Qantas airline has a very strong and solid backing of the Australian government which allows it to have certain provisions and subsidies. The government provides it with various tax benefits which help the airline to get the required materials at reasonable prices.

?Good marketing Skillsa€?Qantas has a very good brand building exercises through the medium of advertising and promotions in order to spread the word of its airways through the world and make it a very prominent airline service provider. It is famous for its sponsoring of Formula One in Australia and also a long term partner for the Australian cricket Team.

?Excellent Safety Recorda€?Qantas has a very impressive safety record which is popular among its passenger. Passenger prepare to travel in the airlines as it provides them with a safety assurance which calms them to travel domestic and international places.

?Monopoly in the domestic marketa€?Since Qantas is the only airline in the Australian territory; it provides it with a strong hold in the market which can make it a profitable and successful airline. No other airline is nowhere near Qantas and cannot compete with it on any platform.

缺点——Weakness

Union Disputesa€?The Australian based airline faces union disputes on a regular base. The Union can ask demand from anyway from the wages to the working hours of its supporting members which indirectly puts pressure on the airline to work out the demands and provide them.

?High Labour and Operating Costa€?The cost of labour and operating is very high for the airline which is very difficult for the airline to handle. Above all, Qantas has a large number of subsidiaries to its name which makes it even more difficult to overcome such cost related problems.

?Relatively complex fleeta€?The fleet currently being used is of complex nature which makes it difficult to operate and need properly trained pilots to fly and operate them. Therefore needs additional costs to meet the training requirements.

机会——Opportunities

Creating a new airline in Asiaa€?Qantas needs to capitalize its tactics and strategies in the Asian market to taste the same success as it has in the Australian environment. The airline needs to establish a fundamental relationship with the countries government as well as its people.

Less interest by the other airlines on domestic territorya€?The Australian territory is less tampered by other well established airlines which allow Qantas to form itself a well-established ground to mark and gain 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。