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a major market share.

?Further E-commerce operationsa€?In the technological era, where everything is performed via computers and phones the airlines has to extend its operations to such areas and provide more options to its customer and able to get a higher customer base.


Íþв¡ª¡ªThreats


Rising fuel costsa€?The rise in fuel prices has a direct effect on the operations of the airlines as the airline has to change its focal plans in order to tackle and make changes with regard to problems on hand.

?Increase in government regulation to save small time rivalsa€?The government of certain countries present a strict rule against well-established airlines in order to help and make the small airline survive against such strong competitions. The government may provide quotas, increase in tax or reduce the overall production of the stronger airline.

?Rising Labour Costsa€?The rise in labour costs also affects the airlines to face long term as well as short term problems. Upon that there is the pressure of unions which force the companies to provide high wages to its member but at very less working hours which leads to long discussion between both the parties which can affect the operations to a certain extent.


ÍƼö¡ª¡ªRecommendations


Qantas has to try to reduce its weakness and try to work with its employees to get the best out of them and have to implement the HR planning

Qantas has to grasp certain opportunities in order to reach where they are willing to aspire. As Australian is turning into an international tourist destination and business centre for the Oceanic, Qantas being operated from here will be strategically positioned and they stand to gain a potential share of the action. Hence upholding the 'respect of Australia' is very crucial for their marketing strategy. They should continue to provide the excellent quality of service and make sure they work on their weakness and make them a force to reckon with. Qantas needs create a new airline which is based in Asia as the market in Asia is very big and has a number of countries which can provide huge amounts of profits and glamour including China, Japan, India, Singapore and Korea. And by providing special schemes and conditions, the airline can sweep the customers in their favour from their rivals who are more expensive and less reliable. Qantas has to take over the entire monopoly of Australia so as to remain the one main brand in Australia for flight services. Lastly, Qantas has to develop and further its operations in the e-commerce sector so as to reach to each and every person through various medium as possible. Qantas has to tackle the problems of fuel and labour costs to achieve its major objectives. The airlines has to look and beware of the government regulations that is protecting the small time rivals and see to that the government do not try to intimidate the airline. By grasping all the opportunities and preventing the weakness and taking care of the threats will able to make Qantas a well-renowned name in the world. Alan Joyce has to create a feeling of understanding among his employees and help them understand the importance of going global so that they will give him their 100% to get the desired results. He can provide a number o±¾ÂÛÎÄÓÉÓ¢ÓïÂÛÎÄÍøÌṩÕûÀí£¬ÌṩÂÛÎÄ´úд£¬Ó¢ÓïÂÛÎÄ´úд£¬´úдÂÛÎÄ£¬´úдӢÓïÂÛÎÄ£¬´úдÁôѧÉúÂÛÎÄ£¬´úдӢÎÄÂÛÎÄ£¬ÁôѧÉúÂÛÎÄ´úдÏà¹ØºËÐĹؼü´ÊËÑË÷¡£

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