英语论文网

总结——Conclusion

Qantas has shown and proved time and again that with its unique and innovative approaches, backed by the Australian government it has been able to earn a place in the customers mind. Customers who have experienced this service would agree and vouch for the standards provided by the airline. The constant up gradation employed by Qantas in providing services by acquiring new aircrafts, ensuring that their plane will be in the air rather than sit on the ground for maintenance. The services of first class and business class provided by Etihad ,has made the bond between the customer and the airline more strong as the customer do not fell that they have separated into business and economy class but they fell the same as the services provided to both the classes is same and is of excellent quality. Qantas has also gained a lot of recognition by venturing into sponsoring of various sports associated with Australia which is profitable as well as lucrative .By doing so, the airline can prove itself to be a dominant player in the aviation industry. It can also be said that Qantas has done so much as it being the oldest airline in the world and being the foreground for other airlines in the world today. Qantas has and always employ the strategy of following a limited amount of destination as by having fewer destinations it is able to provide the services which are considered to be the best in the world by far. Overall Qantas has done a lot over its long and illustrious history in the aviation services. If it continues to play the cards right the airline can reach new heights altogether .Alan Joyce has to form and maintain a progressive relationship with union so as to create a new beginning in the history of the airline which could be difficult but not impossible. The airline has to consider the SWOT analysis before making any hasty decisions as the analysis gives a detailed image of the work needed to be done by the airline both at the board level as well as at the service aspect of the airline.