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论文题目：Marketing Planning Report
论文语言：English
论文专业：Hospitality Business Management

字数：2500
学校国家：U.K.
是否有数据处理要求：是
您的学校：学校是伯明翰大学学院（Birmingham College University）， 这个专业在英国排第二
论文用于：BA Coursework 本科课程作业

A report on the marketing of Hilton Hotel

Table of contents
1. Introduction 2
2. PEST and SWOT analyses of Hilton Hotel 2
3. Current target segments of Hilton Hotel 4
4. Marketing mix analysis of Hilton Hotel 6
5. Recommendations 8
6. Conclusion 9
7. Reference 10

1. Introduction
This report aims to give an analysis of the marketing of Hilton Hotel. It uses PEST and SWOT analysis，https://www.51lunwen.org/ukthesis/2012/0515/1628065878.html together with target segmentation and marketing mix analysis， then comes to a result and gives several advise on Hilton Hotel’s future marketing strategy.

2. PEST and SWOT analyses of Hilton Hotel
1. PEST analyses
PEST stands for Political, Economic, Social, and Technological (Seonghee Choa, Robert H. Woods, 2006). It is an environmental analysis that is important to an organization which is to begin the marketing process.
Political environment is the thing suitable for government do to have an impact on the economy and business (Cass Shum, 2011). The political factors affecting the business environment include development policies, tax polices, commercial tariffs, environmental laws and regulations, infrastructure, trade restrictions, trade and labour laws and so on (Walker John R., 2009). Hilton Hotel is a branch of Hilton Group Company which is located in the U.K. As the U.K. is ruled by the labour party currently who advocates that reducing government intervention in the economy. In the situation of international economic integration, Hilton Hotel is easy to expand its business to other countries. And it indeed set up hotels all over the world in more than 80 countries.
Economic environment include the inflation rate, interest rates, exchange rates and economic growth (Judy Siguaw, Russell Smith, 2010). It commonly refers to the macroeconomic factors because they will put a deep effect on the commercial environment but the organization has nothing to do with them. The world is developing quickly, not only in the developed countries, but also the developing countries. People now are not satisfied in the material life, https://www.51lunwen.org/hotelmanagement/ but the spiritual life. The tourism market is in vigorous development in recent years. Meanwhile the hospitality industry is also developing. Hilton Hotel mainly set up in the holiday paradise in Europe, America, the Asian-Pacific region, and the Middle East or Africa. It serves business and leisure tourist with highest standard of services.
Social environment is the aspect of culture, religion, and society. It may include career attitudes, health consciousness, age distribution, population growth rate, and emphasis on safety (Dean Minett, 2009). The Hilton set its hotels in the densely populated areas where people get a positive attitude towards spending a high quality holiday.
Technological environment include several aspects of technology. For example, technology incentives, R&D activity, automation, and the rate of technological change are all technological factors. These aspects can have an impact on the decision and ultimately determine the quality, cost, and innovation of the company’s product, commercial utility and service. As technology is taking over an important role in the 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。