英语论文网

论文题目：international marketing
论文语言：English
论文专业：marketing management字数：2500
学校国家：U.K.
是否有数据处理要求：否
您的学校：level 3, staffordshire university, 排名60-70之间。
论文用于：BA assignment 本科课程作业
补充要求和说明：
1.不需要建模，不需要SPSS,Eview等数据处理要求；主要是理论,少量模型，尽量套用我发给你的老师课件里面的模型理论。
2.不需要开题报告（Research Proposal），3.论文参考文献格式为havard,
4.所需要参考文献数量为：15以上，引用文章质量要高，不要引用网站上的

Outline
Chapter I Introduction
• Outline the nature of the research problem or question.
• Explain why it chooses this topic and why it is relevant.
• Make it clear what the actual purpose of this research.
• Point out the structure of this study.
Chapter II Literature review
2.1 Review relevant literatures on market entry model.
2.2 Conduct critical analysis towards the above-mentioned literatures.
Chapter III Recommendation
3.1 Analyze the market characteristics in Japan and India.
3.2 Based on the above literatures, put forward the market entry model which is in accordance with the characteristics of the local market.
3.3 Discuss and evaluate some alternative approaches to market entry model selection
Chapter IV Conclusion
•Conclude this article
•Point out the limitation of the article
•Point out the research direction of future study
References

Recommendation on Charlie Crow’s next entry market

1.0 Introduction
This chapter made use of screen approach to identify Charlie Crow’s target market from China, France and Germany.
1.1 Macro Level Research
1.1 .1 Political
China
The Chinese government has developed a plan for its textile industry which has an explicit proposal to strengthen intellectual property protection, improve the quality of human resources of the textile industry and strengthen the self-discipline of the industry. China's stable political environment and sound legal system provide a stable environment for Charlie Crow’s development in China.
France
The French Finance Ministry established the development department which was responsible for https://www.51lunwen.org/humanresource/2011/0913/1125091940.html textile and garment industry to plan relevant policies and strategies of related industries. The above contents show that France can also provide a stable political environment for Charlie Crow.
Germany
Germany has a world-class, stable economic base and good investment environment, it has developed a sound commercial credit and legal security system, which also provides Charlie Crow with a stable environment.

References
[1] Balsvik, R. and Haller, S. A. (2011). Foreign firms and host-country productivity: does the mode of entry matter [J]? Oxf. Econ. Pap., 1(63): 158 - 186.
[2] Brouthers, K. D. and Hennart, J. F. (2007). Boundaries of the Firm: Insights from International Entry Mode Research [J]. Journal of Management, 6(33): 395 - 425.
[3] Fagre, N. and Wells, L. T. (1982). Bargaining Power of Multinationals and Host Governments [J]. Journal of International Business Studies, 3 (1): 1 - 22.
[4] Glückler, J. (2006). A Relational Assessment of International Market Entry in Management Consulting [J]. J. Econ. Geogr, 6(6): 369 - 393. https://www.51lunwen.org/marketing/
[5] Javalgi, R. G. and Wright, R. F. (2003). An International Market Entry Model for Pharmaceutical Companies: A Conceptual Framework for Strategic Decisions [J]. Journal of Medical Marketing: Device, Diagnostic and Pharmacetical Marketing, 9(3): 274 - 286.
[6] Keith, D., Brouthers and Jean-François, H. (2007).Boundarie本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。