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论文题目：consumer behavior
论文语言：English
论文专业：marketing
字数：1500
学校国家：Australia
是否有数据处理要求：否
您的学校：australian national university
论文用于：BA assignment 本科课程作业

补充要求和说明：
Critique the economic, symbolic and consumer culture perspectives of consumption. Analyse the implications for marketers’ understanding of consumer behaviour. How do the different perspectives impact the application of marketing strategies?
1. pages + references. Cover sheet must be attached with feedback preferences.
2. Instructions As individuals you are required to complete an essay on a set topic (TBA).
Formatting guidelines:
3. The maximum length of essay is five (5) pages (inclusive of all figures,
tables, technical appendices, etc.). The pages required to list the
references are additional.
· Single-spaced throughout
· Times New Roman 12-point font
· A4 size page formatting
· 2.5cm margins on all sides
4. Headings and sub-headings
Major headings should be centred and in bold type. The first letter of each major
word should be capitalised.
5. Sub-headings also should be in bold type face, but left justified, with the first letter
of each major word capitalised. Sub-headings should have one single space line
before and one single space line following.
Sub-sub-headings should have one single space line before and none following.
Only the first letter of the sub-sub-heading should be capitalised.
Figures and tables
· Should be integrated within the text as soon as convenient after they
have been cited
· Headings should be bold, with leading capitals for major words (not block
capitals), and be preceded and followed by one line
· Should be numbered and referred to by number
Numbers within the text
Numbers up to nine (9) should be typed as words, e.g., two as opposed to 2, but
10 not ten.
Reference citations within the text

1.Introduction
2.Economic symbolic and consumer culture PErspective of consumption
3.Analysis of the implications for marketer’s understanding of consumer behavior
4.Impact on the applicatio
5Application Of marketing strategies 
6.Conclusion

   Consumer Behaviour

1.0Introduction
This paper is a critique on the economic, symbolic and consumer culture perspectives of consumption. And there is analysis about the implications for marketers' understanding of consumer behaviour. The paper also deal with the problem on how https://www.51lunwen.org/mediamanagement/2011/0125/0931452124.html the different perspectives impact the application of marketing strategies. In the first part, Economic, symbolic and consumer culture perspectives of consumption will be presented. Consumer behaviour aims to analyse the purchaser the process of making decisions. Individually and in groups. In the second part, there will be presentation on the implications for marketers' understanding of consumer behaviour. In the third part of the paper, there is an analysis of the impact he different perspectives of consumption have on the application of appropriate marketing strategies. The final part of the paper is a conclusion in terms of how the different perspectives on consumer behaviour influence the marketing strategies.

References

Belk, Robert Mayer and Kenneth Bahn (1981), "The Eye of the Beholder: Individual Differences in Perceptions of Consumption Symbolism," in Advances in Consumer Research, Vol.9, ed. Andre本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。