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readers to what this article about. Hypothesis were not created in this article, instead formulated three research questions to give clear direction towards achieving research aim. If hypothesis were created for formulated three research questions, which would have made the researcher and reader more curious about the research result.
Due to exploratory nature of research questions, author wisely chose and adopted following philosophies and research paradigms in to this study, which however not directly mentioned in this journal article.
Research Type: Descriptive
Role of theory in research: Inductive
Epistemological orientation: Interpretivism
Ontological orientation: Constructionism
This paper mainly focuses on the LSPs’ key account customers and on their most important service (road freight). Overall, sufficient background knowledge is given with proper content.
Study makes descriptions from the perspective of LSPs with the encouragement of studies made from customer perspective by Hertz and Alfredsson (2003) and Maloni and Carter (2006). Even though, author claimed that plenty of studies are been conducted from the perspective of supplier and customer, references of such studies are not highlighted in this study.
Literature Review Chapter

Literature review mainly provided the understanding of concepts such as Performance management, Supply chain management, Logistics service providers and Obstacles. Author properly constructed the concept by highlighting positive and negative findings of previous studies.
The term “LSP” is used throughout this study without a validation, although several synonyms are available for this term such as carriers, forwarding companies, transportation companies, third-party logistics providers and logistics service companies.
This research mainly used performance management process model suggested by Forslund and Jonsson (2007) which consists 5 steps such as selecting performance variables, defining metrics, setting targets, measuring and analysing.
The literature on Performance management (Kaplan and Norten, 1992; Otley, 1999; Epstein et al., 2000; Ittner and Larcker, 2001) offers various modern integrated models to measure the performance of the organisations, which include Balanced Scorecard (BSC), Business Excellence Model (BEM), Key Performance Indicators (KPI) and Capability Maturity Model (CMM), which are failed to highlight in this study. Moreover, being an author of both this study and as well as in performance management model of Forslund and Jonsson (2007), sufficient justification is required behind choosing this model in this study which creates the situation of conflict of interest.
Most of the logistic performance variables are identified from the study solely based on Wilding and Juriado (2004). However, author used multiples studies to support remaining steps of performance management process model.
After bringing performance management literature, study shifted the focus to supply chain and highlighted the importance of incorporating performance management model into broad supply chain scope by bringing stacks of previous studies such as (Brewer and Speh, 2001; Busi and Bititci, 2006; Morgan, 2007; Forslund and Jonsson, 2007).
Author managed to find out the various obstacles to use performance management model in supply chain with extensive literature. Obstacles such as the la