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Again, the development of technology for the television news market competition ramped up. CCTV from December 1978 onwards using ENG electronic news gathering equipment to make news program while recording two to three hours immediately after broadcast from TV news greatly improve the timeliness of the seeds with satellite transmission, television news programs gradually news network covering the whole country, but also expanded the scope of news and timeliness of the information. Miniature video technology matures, digital satellite news gathering system used, that the ability to capture and real-time news coverage capacity significantly increased, but also to live a competitive advantage increasingly prominent. In the new media age, the rapid development of network technology and mobile terminal equipment technology, the video spread on the network news, ordinary people can also use digital devices to film news around, and through the network to share with everyone, reflecting the video information acquisition and diversification of distribution channels. In the triple play of new media age, the traditional television news media need to incorporate new technical features, the role of traditional media, the inherent advantages (such as authority, the brand effect) to respond to the challenges of new media news. Similarly, in numerous new media TV news competition, how rational use of technological advantages without stopping in the form of making truly valuable works of journalism is the need for the media in the game constantly sum thinking.

Finally, the impact of popular culture to promote the television news market competition. Popular culture the concept first appeared in the American philosopher Ortega "popular revolt" a book. Mainly refers to a region, a community, a country recently emerged, believed by the public to accept the culture. Popular culture has a commodity, popular, fashion, and entertainment, media resistance, the daily and other characteristics. Popular culture is a fast-food culture, in today's information overload, the era of the pace of life quickened to provide people with a widely appealing, along with recreational nature of the "charge" mode. Talent show swept the country, sharp brother, Xifeng and other events become produced in the after-dinner conversation, something like "Lecture Room" elite class cultural program is also covered with a cloak of popular culture, in order to cater to the tastes of the majority of TV viewers. Thus, popular culture has become the mainstream of the times. TV news for the majority of the general audience, exposure to mass culture background of the audience is also growing tendency entertaining, easy to understand, with affinity programs. In addition, the audience's own audience awareness, people began to understand that he is being serviced objects seen with the right to choose not to watch TV news, or watch how television news programs. In this case, the TV news positioned in the elite culture, preaching or political indoctrination official tone to news and information communicated to the audience is not feasible. So, like "Focus" program also transform this category veteran news narrative, using suspense, manufacturing is to enhance the contrast and other anti-news story and worth watching. In sh本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。