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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2013-08-28编辑:yangcheng点击率:5615
论文字数:1996论文编号:org201308271949486985语种:英语 English地区:中国价格:免费论文
摘要:文章通过对期刊文章、研究机构发布的数据、电视新闻产业新闻、学术论文、相关书籍等资料的搜集与整理,主要以归纳的方式来形成结论,提出建议。同时以定量方法为辅,通过数据对电视新闻市场的现状进行分析。本文从市场营销学的视角、国际的视角,以发展的眼光,对中国电视改善中国电视新闻市场竞争格局提出新的战略与思考。
Finally, the media and entertainment crowding evolution of television news market. Since the 1990s, the wave of mass media entertainment begins, popular culture through a user-friendly form of presentation, lighthearted, satirical style, with fresh, exciting and desire as the main feature, weakening political overtones, and strengthen cultural entertainment features, quickly to be accepted and loved. Drama and entertainment variety show people become high pressure, stressful life of the swap products, and even played the role of spiritual paralysis Tired people make television news in a relatively weak state. Part of the television news media in order to adapt to the impact of media, entertainment, entertainment news began to develop, and its outstanding performance is the popularity of soft news, reducing the proportion of serious news, focusing on news entertainment value. Thus, a strong story criminal incidents, disasters, Mingrenyishi, gossip, etc. become news focus, a number of serious political themes economic news also easy manner or humorous tone was brought to the audience, as television news resist the entertainment program in a way.