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ort, popular culture as television news gives an idea of improvement, leading TV media workers went to the masses, making media products to meet market demand. In this process, summarize some senior, has an absolute advantage in the market, a television news program monopoly was broken, television news market competition in the exploration and innovation was activated.

Competition in the market of TV news is more complex macroeconomic environment in which, subject to political, economic, cultural, technological and many other effects. First, the Chinese television industry body for the administration of the competition in the market of television news caused a certain degree of restriction. On the one hand, television stations in accordance with the hierarchical classification Pantai, layer by layer covering the administrative classification, so that the content of television news channel resource allocation of resources and the lack of a fair and just environment, provincial, and local television stations, compared with CCTV, access related news resources and market access is the cost of poles other. On the one hand, there are also administrative grading stations, resulting in fragmented structure, it is difficult to integrate resources, some of the advantages the media in an attempt to cross-regional integration of vulnerable media always rebuffed. On the other hand, the implementation of state-owned television stations, exclusion of foreign capital to enter, limiting the level of competition in television news and optimal allocation of resources.

Second, the market economy on the television news media to bring a certain impact. In a market economy environment, China's state-owned media, television media in addition to public property, but also with commercial properties. This dual attributes forming a "business unit, enterprise management," the dual positioning, resulting in serious and vulgar television news wavering between, the two conflicts can not be avoided. Since the state funding of television news media rarely, the news media for their own development and growth, the need to expand financing channels, to attract social capital. As news operation mechanism and socio-economic mechanisms conflict television news in the market competition and even some non-normative behavior, such as paid news, false reports. The right to paid news is news to advertising, "alienation" is a journalist and even the news media legal right to edit and program time arrangements such as the right for himself and the illegal sale of a non-legitimate transactions. News authoritative by advertisers fancy, while capital investment and advertising media or individuals to make some coveted. Since reform and opening, with the further development of the market economy, money worship, uneven distribution of benefits, per capita consumption increased pressure journalists income is not less than the gap between high and other phenomena, prompting the spread of paid news. False news, false news that is too loyal television news media ignored the media, economic and social functions of intense competition led to a media product. Currently, the number of false news and scope continues to expand, propagation speed faster and faster, and is involved in addition to personal counterfeiters also related to media organizations, the social construction of spiritual civilization had a great impact.
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