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entrepreneurs. Improving corporate culture will become a big development plan.
1. Draw on excellent corporate culture
Honda culture is always emphasizing happy, and Honda culture gives more responsibility and confidence to each individual, this approach will help Honda to keep young and dynamic. At the same time it can be served to stick to own unique ways in global strategy, product concepts and sustainable use of resources, this kind of culture is the basis to achieve remarkable success.
Since reform and opening up, China has been speeding up socialist economy with Chinese characteristics. Especially in recent years, some Chinese enterprises have already entered into international market. But in contrast, due to Chinese enterprises, especially small and medium enterprises started relatively late, it is still very vague in corporate culture positioning and business strategies, majority of enterprises lack of the necessary empirical researches in theory of corporate culture and norms. (Zhang Houyi, 2002), employees still lack a certain sense of self-study, awareness of independent innovation and independent innovation capability and integrated capacity of use and practice, so stepping into the international market also appears to be heavy, can not completely meet the needs of modernization.
(Chen Guangjin, 2002), if an enterprise want to foster a large number of innovative and creative talents, it should strive to build a learning organization, so that each member of the organization regards learning is an important part of work, and learn continuously in practice and test new knowledge and new skills; besides, it should also be accomplished through effective incentive mechanism and regulations to strengthen organizational cooperation consciousness in each member, so everyone will be motivated by creative desire, forming a strong competitive force to enhance business core, try to cultivate every employee to be multi-skilled, and to meet the social need like multi-skilled, multi-types application talents.
It is necessary to create a suitable environment and culture for potentials human resources. Good working environment is the lubricant for exerting potential talent. Operators should provide staff a good harmonious relationship of mutual understanding and sincere cooperation, so that each employee can enthusiastically put their effort to work. Only in this way employees can maximize to carry out with their imagination and creativity, keep on continuous innovation.
To enhance and exert employees’ potential creativity, it is necessary to authorize or appropriately delegate authority, let staff to grow up in a relaxed and harmonious environment. This not only gives employees free rein, but also helps them to train sense of responsibility, self-confidence, organizational skills and adaptability of dealing with all kinds of things.
Enterprise culture is the soul of enterprise growth and development, corporate culture must always and everywhere to play its role to let staff have sense of backward and potential danger, push them constantly strive to improve their creativity and value, but let them clearly to know assumed social responsibility, so that they can both create wealth for enterprises and social, bring their own material and spiritual improvement. (Li Yining, 2002) Two basic philosophies of Honda culture are ‘human respect’ idea and ‘buy joy, sell joy, create joy’ concept. Core of Hond