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a culture is to respect people. ‘Human respect’ advocates a human-oriented, inspiring employee to work enthusiastically. Honda did not post all the staff, and also needn’t get any commitment from employees, without factional disputes, staff can work in a relaxed harmonious working environment. Soichiro Honda's famous motto ‘work for oneself’ is a high degree manifestation of respect individual spirit. While ‘buy joy, sell joy, create joy’ concept is performed through enterprises activities, so that people who consider purchase of goods as purchase Joy; merchandising sales people will feel joy; researchers with new products and series enterprises’ activities will feel joy of creation. Let business staff to work as funny as possible, in that way each employee can maximize their efforts.
Honda became a strong brand in the world car market just with a few decades; it is this blend of corporate culture that Honda won customers and market, as well as hearts of every Honda employee.
Of course, China has a different culture differences with Japan. However, ‘people-oriented’ objective is the same. Initiative motivation gives each person a chance to choose the most suitable direction, it is wisdom choice for enterprises to highly respect people and take the advanced development road. In China, Haier did, Changhong did, in Jiangsu, ‘good boy’ Baby business did, ‘Sha Steel’ did... These enterprises just take a small proportion in hundred million enterprises; development of China's reform needs a large group, a large team. A small country like Japan, brands such as Sony, Panasonic, Toshiba, Sharp, Daikin, Mitsubishi, Honda, every industry is transnational, they are all international brands, enduring vitality of enterprises is no more than innovative corporate culture, as for the deep rooted reasons for a developing country like China, this kind of cultural reference is beneficial and necessary.
2. Broken ‘content with’ thinking
It’s a normal phenomenon of ‘content with’ cultural psychology in the ranks of Chinese entrepreneurs. Why it continuously to occur? Because it is related with unexpected incidence in the reform and development, related with the present state of ‘small farmers’ thinking, the tangled external factors and internal factors are the root and source of ‘content with’ thinking.
In China, I witnessed the prosperity of Sanzhu Group a few years ago. Why it was suffered 'heavy casualties' overnight? A company in its vigorous development, whether business decision-makers are satisfying with the status or continue to research detailed business decision? In face of global competition, entrepreneurial dare is the key to success and failure. Sanzhu Group has attracted much attention since its many years’ experience and success, and it has been a focus of primitive accumulation in the same industry. It is natural to sleep on bed with satisfaction, no longer concentrate in the sustainable development of enterprises. Results are serious. ‘dead an old man was murdered by eight bottles of Sanzhu’ news was reported by more than 20 media, then lawsuit went to court, the court ultimately determined Sanzhu won, but it was too late to save irreparable image damage to the company with several billion. Sanzhu event revealed that business leaders do not attach importance to the fatal cause of crisis management, so that enterprises lost immunity in competition.
In the early days of reform, four brands in my hometow