n of Suzhou: Peacock TV, Great Wall fans, moon watch, Hornsey sea refrigerator, from the creation of the brand to disappear, it also experienced a more than ten years. When market demands brought opportunities for these enterprises, enterprises only seized wonderful beginning. It is undeniable that it was truly wonderful at the very beginning, and also popular, in that period, companies seized opportunity with great desire and confidence, but when enterprises accumulated some funds, majority lacked of awareness of innovation, confused by profit, lost business momentum, disappeared brand, companies followed bankrupted and failed.
‘Content with’ concept is impaired, but some business leaders tend to be impaired voluntarily, unable to derive self-help. Its root causes are: (Ding Donghong, 2000) enterprises did not implant the deep-rooted corporate culture; utilitarian mentality act seriously; there is no long-term vision for business sake. Competition should only with pressure, pressure can help to tap potential, and their potential will have high efficiency and high return. Focusing on immediate interests, short-sighted, complacent, is not good characteristics for prospected entrepreneurs.
As the saying goes that ‘it is easy in setting hard business! Those entrepreneurs who got their first pot of golden with ‘courage’ and ‘opportunity’ must be vigilant, and should not be self-satisfied. If enterprises do not fully master basics, it is difficult to do further development, not to mention there will be eaten by wolf's commercial wars.
3. Inject into the sense of urgency to enhance enterprises vitality
(Li Yining, 2003) the biggest risk is that there is no sense of crisis and sense of urgency for enterprises. Due to long-term fixed work, a number of corporate employees will have some inertia, lack of a certain sense of professionalism, necessary combat effectiveness and competitiveness. If they maintain this passive state, it will seriously affect the overall development of enterprises. In fact, these employees are not mediocre, they just lack of a certain fatigue on energy when they are tired. Let these people give full play to their talents and knowledge, mobilize their enthusiasm and initiative. Enterprises must create two pressures: external pressure and self pressure. Because only external pressure can make employees feel competitive atmosphere, that they will have sense of urgency and sense of urgency, that they can fully understand the difficulties they are facing, that can mobilize initiatives to learn various kinds of skills, so that staff can enjoy the atmosphere full of enthusiasm in learning, innovation. There is also a force from outside environmental pressure, that is, the pressure from squeezing on them. Employees can often get the biggest benefits from a good external environment with wisdom and strength, and therefore also grant conditions for individuals’ survival and development. (Guo Yuqin, 1997), Honda's experience is: establish various effective incentive system, as for reasonable proposals, Honda not only in spirit to give encouragement, but also provide material reward for traveling abroad for free; leave employees some freedom to create environment, provide platform for ordinary workers to realize their ideas and dreams, employees can develop new innovations without violating basic principles of enterprises, and to some extent it is acceptable to allow employees make mistakes; in orde
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