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rovide avery scientific philosophical foundation for all ideas. In fact, the term ideology stemsfrom Marxist thought. According to Marx and Engels’ theory, ideology is a wholeconcept, indicating a sum of ideas, viewpoints, and concepts that are directly relatedto certain political and economic realities. Ideology can be further divided intopolitical ideology, ethical ideology, literary ideology, religionary ideology, and so on.Since then, the term ideology becomes a key concept in the field of sociology and itsdefinition has undergone extensive revision. Many scholars devoted themselves togiving more comprehensive and appropriate definitions to ideology. According toGramsci (1971), ideology is “the terrain on which men move, acquire consciousnessof their position, struggle, etc.” (Gramsci 1971: 377). While for Van Dijk (2009),ideologies are “special forms of social cognition shared by social groups form thebasis of the social representations and practices of group members, including theirdiscourse, which at the same time serves as the means of ideological production,reproduction and challenge” (Van Dijk 2009: 12). Until now, the definition ofideology is still developing.

Chapter Three Theoretical Foundation...............................23

3.1 Attention to Speech Approach........................................23

3.2 Audience Design Approach................................24

3.3 Speaker Design Approach...................................25

Chapter Four Research Methodology...............................28

4.1 Research Design...........................28

4.2 Data Collection.......................................... 29

4.3 Research Method................................. 30

Chapter Five Characteristics of CCTV News Anchors’ Stylistic Variation......32

5.1 CCTV News Anchors’ Style in CCTV News........................32

5.1.1 Intra-lingual Features......................................33

5.1.2 Paralanguage Features..................................39

Chapter Seven The Influence of Anchors’ Stylistic Variationon Language Ideology

7.1 Shaping and Strengthening Language Ideology

CCTV News anchors, as a special group, they hold a special language ideologythat belong to them only. That is to say, they have particular beliefs and feelings aboutthe language they use in the column Anchors Expounding Lianbo. But as we all know,language ideology is dynamic and it is constantly shaped and influenced by theexternal factors, in this column, the news expounding style shapes as well asstrengthens anchors’ language ideology.

In the column Anchors Expounding Lianbo, CCTV news anchors adopt newsexpounding style to expound news. In this case, besides Mandarin Chinese style,anchors also absorb various elements of other styles such as colloquial style, Internetlanguage style, English style, some regional dialect style, etc. Anchors’ mixture of different styles shape their language ideology. In the process of using different stylesin their news broadcasting, anchors touch different language ideologies related tothese various styles, gradually, they begin to form their own parti本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。