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...........................................33
4.4 ADVANTAGES FROM ENTERING THE MARKET EARLY............................................34
4.5 DIGITISATION AND PERFORMANCE........................................................................35
4.6 TYPE OF FIRM AND EXTENT OF DIGITISATION......................................................35
5 DISCUSSION..........................................................................................................37
5.1 DIFFERENCES AND SIMILARITIES BETWEEN GOMEZ SCORES AND ALEXA HITS............................................................................................................................37
5.2 ANALYSIS OF MAIN FINDINGS..............................................................................38
5.3 THE SPECIAL CASE OF AMAZON.COM..................................................................41
5.4 THE FEAR FOR PURE PLAYERS.............................................................................41
6 CONCLUSION......................................................................................................43
6.1 LIMRTATIONS AND FURTHER AVENUES OF RESEARCH..........................................43
6.2 CONCLUDING REMARKS......................................................................................43
APPENDICES
APPENDIX A: LIST OF FIRMS THAT WERE EXAMINED...............................................46
APPENDIX B: LIST OF SECTORS AND DIGITISATION SCORES.....................................47
BIBLIOGRAPHY.....................................................................................................48

 

Other References

Boston Consulting Group report: Advantage Incumbent Ernst and Young Report: Global Online Retailing Jupiter Consensus Report 2000: Digital Commerce
Jupiter Consensus Report 2000: Europe's Online Retail Grows
Marketing Science Institute, "Research Priorities 200-2002"
www. forres ter. com https://www.51lunwen.org/mba/2012/0222/1135109362.html
www.gartner.com
www.idc.com
www.msdvv.com
www.verdict.co.uk

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