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media's own survival and development of internal needs and outside the government macro-control the result of combining the requirements. For the common interests of the community orientation and orientation of the different economic interests, the government and the media jointly selected group of media development path. But the Government still dominates the group-oriented operations had, not only at the macro level, decision-making, simultaneously also directly participate in the micro level, and in the formation of the system more of the way is used by the government scheduled basis, which makes the development of China's media group show a strong "government-led" color.

On the collectivization strategy, many scholars have been deeply investigated; there is many well-known media group's experience for reference. However, since the formation of the Chinese media group limited time, mostly department, led by industry mergers in the styles, so in the role of government transformation, corporate governance structures still have many problems. These problems have seriously hindered the development of China's media group, resulting in inefficient management and operation group, while the authorities try it with the group there are some conflicting areas of urgent need to analyze theoretically.

This thesis is from the macro policy level and micro level to the operating constraints of the current development of China's media group factors, taking into account the particularity of China's media industry, in the analysis process, firmly grasp the economic and social benefits both side to launches the elaboration. This thesis divides into six chapters. The second chapter carries on the brief panorama type description to the development situation of Chinese media collectivization. In order to analyze the main existing question in the collectivization development, the article has carried on the analysis to the Chinese media collectivization development agent and the development pattern. The third chapter, the forth chapter and the fifth chapter has analyzed the transformed government role of China’s media collectivization, the structure of company governs, the making of the industrial chain, https://www.51lunwen.org/uk/and has proposed the corresponding countermeasure.

Chapter 1 Introduction
1.1 Background and significance of this thesis

 

 

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