英语论文网

of implementation…………………………………… 13
6.3. Monitoring……………………………………………………………………… 13
7.  Project Findings and Discussion……………………………………… 14
7.1. Results………………………………………………………………………… 14
7.2. Discussion…………………………………………………………………… 16
8.  Conclusion……………………………………………………………………… 16
 
Bibliography………………………………………………………………………… 18
 
Appendix 1: Questionnaire…………………………………………………… 19
Appendix 2: The project framework……………………………………… 20
Appendix 3: The homepage of the e-shop……………………………… 21

标题必须这么写，包括小标题！！！！！

Shi Cha Hai Table Tennis Shop’s
 Expansion to an E-shop

1. Introduction

2. Summary of the preliminary research

2.1 Problem

The problem I am facing is that my table tennis shop has insufficient clients because of few choices on brands, short business hour and traffic jams.

2.2 Problem analysis

2.2.1 Company’s current situation

 Financial status

T
There are mainly two kinds of customers:

1) professionals

Trainees from Shi Cha Hai Sports School account for 50% of our customers. They are loyal clients. We give a 5% discount to them.

Professional players from some table tennis clubs, who are a small percentage of the enrollment. They often order specific expensive goods from leading brands through telephone. I have a close relationship with them. We offer free delivery service.

2) amateurs
Students from nearby schools and residents living in local district, account for 45% of the customers. They usually come to the shop on weekend, and request our advices on brand choice.

2.2.2 Needs and wants analysis
To get a clearer idea of the views and opinions of customers about the problem, two focus groups were organized. We made face-to-face interviews with 10 clients.
The focus groups were as follows:
1)  5 professionals: 3 Trainees from Shi Cha Hai Sports School, 2 professional players from Ba Yi Table Tennis Club(八一队).
2)  5 amateurs: 1 pupil, 1 high school student, 3 residents.

Questions
1) Do you usually find the sort of equipment you need?
2) What do you think of the business hours at present?
3) What do you think of the prices the shop offers?
4) Did you ever engage online business?
5) Which one do you prefer: face-to-face business, telephone, online order, e-mail?
6) Can you accept delivery goods to your pointed place with an appropriate fee?
7) Do you have any suggestions for us to improve our service?

Complaints
1) They have few choices when considering buying equipment from a specific brand.
2) The present business hours are rather short. Amateurs would prefer to visit the shop later in the afternoon or evening on workday.
3) They spend too much time on traffic to arrive our shop just for a piece of rubber or a sweater.
4) The shop assistant, lacking experience of playing table tennis, cannot give appropriate advice on equipment choice.

Suggestions
1本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。