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论文作者:英语论文网论文属性:短文 essay登出时间:2014-03-06编辑:zbzb点击率:7047
论文字数:3425论文编号:org201403051655337567语种:英语 English地区:英国价格:免费论文
关键词:customer marketnew productscompanycommercial potentialcommercial opportunities
摘要:本文针对如何提高企业的竞争力进行了探究,讨论了通过新的理念来迎合客户的满意度,并且获得目标市场的欢迎。如何开发出新的产品,增强创新意识,从而使企业能够顺利运营。
Commercial opportunities evaluating represents an expectation of the total sales value, while the sales forecast with available market share, sales, and revenues is a business plan to guide development and marketing of the new product. The former includes the commercial potential and market penetration of new products. And the latter is an assessment of available market share of the case after taking into account of market structure and competition strategy.
Commercial opportunities evaluating
A complete set of commercial opportunities evaluating process includes steps as follows:
i. Identify key market factors affecting market demand. The factors include the practical condition of market and the major relevant parties;
ii. Design the computing model to evaluate the market potential and the subroutine to estimate the variables ;
The following example is the calculations of the smart mobile phone’s market potential:
Pot(t)=Pop(t)×Tek(t)×Awr(t)×Avl(t) ×Buy(t)
Pot (t) =t time of the market potential (the potential number of buyers)
Pop (t) =the population base in the selected segmentation at the t time t (the largest numbers of potential buyers)
Tek (t) =the degree of technology at the t time (such as the estimated speed of operation of the smart mobile phone)
Awr (t) =the reorganization among potential buyers
Avl (t) =the serviceability of the smart mobile phone
Buy (t) =the purchasing intentions among potential buyers (the proportion of purchase at various price and under the assumption of the best quality)
iii. Collect information on the variables of the target market;
iv. Analyze the data of variables, and research on the market segmentation;
Usually,at the beginning, the development of new 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。