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Promotion aims to persuade, inform and make people more aware of a brand, as well as improving sales volume. Advertising is the most widely used tool in promotion, which may appear through the media of TV, radio, journals, cinema or outdoors (billboards, posters). The specific sections of society (target segments) may affect the chosen of medias. Of course, cost is another main factor which can not be neglected here. If you were a toy manufacturer, you might want an advertising spot during children`s TV.

Analysis of the existing promotion strategy: The Star Company always attaches great importance on promotion on its products. Now it is using the magazine and TV advertisement (Children’s Pictorial and Children’s Channel of CCTV ) as the two main advertisement tools to promote the sales of children’s toy. Recently Star began to pay attention to E-business. It has established a made its products famous to many families of cities.

Promotion strategy of new product: To raise awareness of UFO amongst the target audience, several promotional tools are available here:

•Personal selling: This means direct personal communication between sellers and potential customers in the bars and other marketplace. Face-to-face selling provides immediate feedback.

•Print Ads: Many target customers like to read fashion magazines, such as ELLE, FHM. Advertising on these magazines can easily make these people gain detailed information of UFO

•Referrals: (what is the meaning of this word) Establishing an interesting web site about the Magic Lighting UFO. Putting the inner and outside appearance of UFO in the website, which may provide a more vivid and intuitionistic pictures to customers. Encouraging the visitors tell their friends about it. Make it easy for them and provide incentives to do so. Make it easy for them to send email and invite their friends to the site. Developing E-orders through Internet. This will definitely deduced UFO’s sales costs.

•Banner Ads: Create a nice banner and put it on several ICP web sites.

•PR: PR is an indirect but highly effective way to keep UFO in the public eye. The Star Company may hold a TV game show at the name of “UFO CUP”

Alternative Options: The Star Company may make the combination advertisement of the children’s toy and the adult toy in the media which it is using now.

The Existing marketing strategy analysis above is adapted to the market introduction stage of the life cycle of the Magic Lighting UFO. With the development of it, the marketing strategy should be changed partially in the future.

UFO producing strategy should make some changes in order to face the heated competition of adult toys. Its function can be shifted from amusement to health-keeping. The pricing strategy can be maintained at the time being, however, when it steps into growth stage and maturity stages, its price may be reduced to 60 RMB(why??/为什么在未来会降价). This price can fit with what the customer is willing to pay, what the competition is charging and make sense given the cost structure of the company. The distribution strategy should be expanded to move into supermarkets and stores.(why??/) And as the profit increase gradually with development, the promotion strate本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。