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her one is direct distribution which involves distributing directly from a manufacturer to the consumer, Dell Computers is running this way. [5] Clearly direct distribution gives the manufacturer complete control over their products.

In the introduction stage, the best selling place for UFO is bar in big cities.(Why??/) There are about 3,000 bars in the 6 big cities. Most of which have showed great interests in UFO, according to the market director of Star company. Assuming that 20% of these bars would agree to sell this toy aide a more vivid and intuitionistic pictures to customers. Encouraging the visitors tell their friends about it. Make it easy for them and provide incentives to do so. Make it easy for them to send email and invite their friends to the site. Developing E-orders through Internet. This will definitely deduced UFO’s sales costs.

•Banner Ads: Create a nice banner and put it on several ICP web sites.

•PR: PR is an indirect but highly effective way to keep UFO in the public eye. The Star Company may hold a TV game show at the name of “UFO CUP”

Alternative Options: The Star Company may make the combination advertisement of the children’s toy and the adult toy in the media which it is using now.

The Existing marketing strategy analysis above is adapted to the market introduction stage of the life cycle of the Magic Lighting UFO. With the development of it, the marketing strategy should be changed partially in the future.

UFO producing strategy should make some changes in order to face the heated competition of adult toys. Its function can be shifted from amusement to health-keeping. The pricing strategy can be maintained at the time being, however, when it steps into growth stage and maturity stages, its price may be reduced to 60 RMB(why??/为什么在未来会降价). This price can fit with what the customer is willing to pay, what the competition is charging and make sense given the cost structure of the company. The distribution strategy should be expanded to move into supermarkets and stores.(why??/) And as the profit increase gradually with development, the promotion strategy should be maintained for persuading/reminding.

The PLC of Magic Lighting UFO

Products of Adult Toys

Sorts of Adult ToysCost of R&DProduce CostPriceTarget Consumer

Intelligence ToyMiddleLowMiddleYouth

Electrical ToyHighHighHighYouth

Ornament Toy LowMiddleMiddleOld, Middle-aged, Especially women

Sport Toy LowMiddleMiddleYouth, Middle-aged

Disassembles ToyLowLowLowYouthnd in each bar there were only one person who finally bought the Magic Lighting UFO, the total sales volume of UFO in each month would be 1,404,000 RMB. (1，404，000=78*1*30*3000*20%)

The number of bars in 6 biggest cities

CityNumber of bars

Beijing726

Shanghai630

Guangzhou525

Xi’an370

Tianjin424

Shenyang291

Distribution of Star company’s toys

Alternative Options: Another distribution strategy for UFO is to rely on existing distribution channels of children toys. In this strategy, young parents are therefore chosen as main target consumer of adult toys. 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。