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论文作者:meisishow论文属性:课程作业 Coursework登出时间:2014-09-12编辑:meisishow点击率:10341
论文字数:4098论文编号:org201409111650322885语种:英语 English地区:英国价格:免费论文
关键词:英国硕士课程作业Buying behavior营销策略战略分析success product魔法闪电UFO
摘要:这是一篇关于消费购买行为的分析,是英国硕士课程作业的范文,我们在这里也会以此做为一篇案例大家可以参考一下。
Analysis of the existing promotion strategy: The Star Company always attaches great importance on promotion on its products. Now it is using the magazine and TV advertisement (Children’s Pictorial and Children’s Channel of CCTV ) as the two main advertisement tools to promote the sales of children’s toy. Recently Star began to pay attention to E-business. It has established a made its products famous to many families of cities.
Promotion strategy of new product: To raise awareness of UFO amongst the target audience, several promotional tools are available here:
•Personal selling: This means direct personal communication between sellers and potential customers in the bars and other marketplace. Face-to-face selling provides immediate feedback.
•Print Ads: Many target customers like to read fashion magazines, such as ELLE, FHM. Advertising on these magazines can easily make these people gain detailed information of UFO
•Referrals: (what is the meaning of this word) Establishing an interesting web site about the Magic Lighting UFO. Putting the inner and outside appearance of UFO in the website, which may provide a more vivid and intuitionistic pictures to customers. Encouraging the visitors tell their friends about it. Make it easy for them and provide incentives to do so. Make it easy for them to send email and invite their friends to the site. Developing E-orders through Internet. This will definitely deduced UFO’s sales costs.
•Banner Ads: Create a nice banner and put it on several ICP web sites.
•PR: PR is an indirect but highly effective way to keep UFO in the public eye. The Star Company may hold a TV game show at the name of “UFO CUP”
Alternative Options: The Star Company may make the combination advertisement of the children’s toy and the adult toy in the media which it is using now.
The Existing marketing strategy analysis above is adapted to the market introduction stage of the life cycle of the Magic Lighting UFO. With the development of it, the marketing strategy should be changed partially in the future.
UFO producing strategy should make some changes in order to face the heated competition of adult toys. Its function can be shifted from amusement to health-keeping. The pricing strategy can be maintained at the time being, however, when it steps into growth stage and maturity stages, its price may be reduced to 60 RMB(why??/为什么在未来会降价). This price can fit with what the customer is willing to pay, what the competition is charging and make sense given the cost structure of the company. The distribution strategy should be expanded to move into supermarkets and stores.(why??/) And as the profit increase gradually with development, the promotion strategy should be maintained for persuading/reminding.
The PLC of Magic Lighting UFO
No matter how good the product is, it is unlikely to succeed unless the price strategy is crorectly made. But this does not just mean that one should always be cheaper than its competitors. Most people associate a higher price with quality. As a rule, a producer of luxury or medical products will use skim pricing or premium pricing initially, in order to maximize its profi本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。