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摘要：本文通过分析并改进武夷山“竹筏票”和“印象大红袍演出票”的英译，希望有关部门能提高对武夷山景区门票翻译的重视程度，尽可能完善武夷山旅游对外宣传的体系，加大对外宣传力度，笃实建设标准化国际旅游城市的信念，以提升 5A 级景区的品牌形象和文化软实力。同时，笔者也希望通过此文以小见大，呼吁其他学者关心、注重全国各地景区门票的翻译问题，以促进景区门票翻译研究的进一步延伸。

check and en-ter in order．( 2) 场内请勿大声喧哗，并请将手机等响闹装置置于静音状态，场内禁止吸烟，禁止踩踏座椅，文明观看演出，未经许可现场禁止录音、录像及照相。原: Loud talking is prohibited inside the venue; pleasemake silent your mobile phones and other sounder devices;smoking and trampling seats are also prohibited within the ven-ue; watching performance in a civilized way; taping，videotapingand photographing are prohibited unless permitted．改: When in，keep silent and make sure sound-making de-vices such as mobile phones sound off． No smoking and treadingthe chairs，enjoy the show in a civilized way． Without permis-sion，no taping，videotaping or photographing is allowed．( 3) 严禁携带易燃、易爆物品和管制刀具等危险品进入场内，请勿在通道内滞留，严禁携带宠物入场。原: Inflammable，explosive goods，control tools and otherdangerous goods are strictly prohibited within the venue; linger-ing in the passageway is prohibited; pets are not allowed into thevenue．改: Dangerous goods such as inflammable，explosive arti-cles and controlled knives and tools mustn't be carried inside．Do not stop over in the passageway． No pet is allowed in．( 4) 儿童请由家长带领，儿童 1． 1 米以上请购买全票，不建议年龄过小儿童入场，若小孩哭闹影响到其他观众观看演出，剧场有权无条件将其劝离。原: Children should be led by their parents，children tallerthan 1． 1 m should pay full price for the ticket，the too youngchildren are not advised to enter the auditorium; if the children'scrying interrupt other audience，the theater is entitled to per-suade them to leave unconditionally．改: Children should be under parents' accompany，child o-ver 1． 1 m should buy full-price ticket． Too young children aren'tsuggested to be brought in，for if the kid-incidence influencesother audience，we have responsibility to persuade him to leave．( 5) 请遵守票务规定，请勿在条形码及周围 1 厘米内涂写、折叠，否则出现条形码不能识别的情况，由购票者自行承担责任，无副券或票面打孔即视同已使用或作废票。原: Please follow the ticketing rule; do not scribble on andfold the bar code and 1 cm around，otherwise the purchasershould assume the responsibility by themselves under the condi-tion of indistinguishable bar code; tickets with no ticket-stub andpunch mark are deemed as used or spoilt ones．改: According to the ticket rule，do not scribble or fold theticket，in case it fails to be recognized． A ticket with faulty rec-ognition，without a punching or a coupon，is seen as invalid．( 6) 请在指定购票渠道购票，否则出现不良后果如假票等，由购票者自行承担，门票售出，恕不退换。原: Please purchase tickets through appointed purchasingchannels; otherwise the purchaser should assume the responsi-bility by themselves for kickbacks such as bogus tickets; all tick-ets sold are non-refundable and non-exchangeable．改: Please buy tickets at the appointed ticket offices，orwith any bad consequences，such as bogus tickets purchasing，the loss would be at buyers' expanse． Once sold，tickets are notrefundable，nor exchangeable．( 7) 任何购买，持有或使用门票的人均认为已经阅读、理解并接受了以上条款。原: All who have purchased，held or used the entrance tick-eting are deemed to have read，understood and accepted the a-bove mentioned provisions．改: Anyone buying，holding or using the ticket is seen tohave read，understood and accepted the above items．虽然门票译者将观众须知翻译成符合译语读者认知能力的内容，但却忽略了译文需简洁明了、便于读者快速阅读的要求。原文译者在翻译观众须知时采用直译，用语过于直接以致缺乏友好感。本文针对上述问题进行了针对性的改进，使得观众须知译文简洁达意且更具人性化。演出票要遵从英语习惯，按照既定格式书写，不能按照汉语票面信息逐字翻译［4］。

二、结语

福建武夷山贵为“双世遗”产地，其旅游业因其知名度的攀升已发展成为全市的重点经济支柱。然而，就目前武夷山景区仅有的两例中英文双语版门票来看，其英译部分仍存在着不少问题，这不禁会使外国游客对其“双世遗”头衔是否合格产生质疑。本文通过分析并改进武夷山“竹筏票”和“印象大红袍演出票”的英译，希望有关部门能提高对武夷山景区门票翻译的重视程度，尽可能完善武夷山旅游对外宣传的体系，加大对外宣传力度，笃实建设标准化国际旅游城市的信念，以提升 5A 级景区的品牌形象和文化软实力。同时，笔者也希望通过此文以小见大，呼吁其他学者关心、注重全国各地景区门票的翻译问题，以促进景区门票翻译研究的进一步延伸。