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论文作者:英语论文论文属性:短文 essay登出时间:2010-01-16编辑:steelbeezxp点击率:18186
论文字数:4646论文编号:org201001161811531532语种:英语 English地区:中国价格:免费论文
附件:模板org.pdf
关键词:课程作业修改InvestigationOrganizational Behaviour
In 1982, Howard Schultz was hired by Baldwin as the new head of marketing and he introduced an Italian-style coffee making and coffee consumption environment, based on practices from Verona. This proved to be successful for the future development of Starbucks. The new launching of a coffee house of Schultz attracted more than 700 customers a day. – this part is not well linked to the preceding – review and add explanation. In 1987 the owners of Starbucks sold the business together with the brand name for $3.7 million to Shultz, who changed the Starbucks roasting shops into elegant and comfortable coffee houses. It is in that year that Starbucks business began to take shape – what do you mean? Surely, it ‘started to take shape’ in the early 70s when the first store was opened – perhaps you mean the ‘modern Starbucks business’ or something like this? Starting from a base of 17 stores in 1987, the company quickly expanded its business to other cities in the United States such as Chicago, Portland and Vancouver and in 1992, the company went public. The global expansion of its business began in the late 1990s, with stores being opened in Japan, Singapore and China. Nowadays, Starbucks has stores in 40 countries. Apart from Starbucks coffee, there is also an entertainment division which is concerned with books, music and movies.
3. The role of organizational behaviour in Starbucks global development strategy
Starbucks has a relatively short history. However, it has expanded into a large international business organization which has outlets in 40 countries across the world. It is relevant to ask how Starbucks was able to develop at such a high speed. In such a traditional industry as the retail coffee shop, the remarkable success of Starbucks really implies a lot of significant things – what do you mean? This is very vague – review meaning. Indeed, it can be argued that an effective managerial philosophy has been the basis for its marketing success. This managerial philosophy is based on the concept of Staff First, Customers Second.
This is perhaps a surprising business slogan in an era when customer satisfaction is considered to be the most important element in the success of a modern business. The slogan of Staff First, Customers Second is very simple and straight-forw本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。