英语论文网

on at the beginning. Therefore, the diversification of Vodafone’s organization can adjust the strategic management for gaining identify with Germany government. And, the diversification of organization is good for sociocultural factor. Due to the Mannesmann is the biggest telecommunicate company in German, the local people must certificate the local company. Hereby, the organization must separate a part for manage the local customers information, which is quite different from other countries. For the economic environment, the organization should make a special strategy for management. For example, the German is using Euro currency, while the UK is using Pounds currency. When the company making the pricing or doing some decisions related to the economic factor, the diversification of the organization will help the company manage branches in German. In addition, the technological environment plays an important role for the merger of Vodafone Company. Due to the Vodafone and Mannesmann are in the same industry, the companies must have the competitive advantages which is different from each other before the acquisition (Peng, 2009). So, the diversification of the organization can help business combine the technology and make full use in the local market, because the single government may not sufficient acknowledge the Germany technology which is not good for combination. Otherwise, different country has the different legal system, so that the company should understand the local laws on the telecommunication industry. And, due to the Vodafone has diversification occurs through merger, there are some fields related to the new products needs the company have a new and full understanding on laws. Therefore, the diversification of organization is quite helpful for business to learn the local legal, so that the company can develop under the local legal management. Lastly, Hitt, et al (2006) has shown that the environmental factor is the most important reason why the diversification of the organization. When the Vodafone Company has the plan on expanding by merge or acquisition, it should study if that company is useful and suit for becoming the branch. After the Vodafone Company merged the Mannesmann Company, the diversification of the organization is good for the company manage the branches in different environment. For example, the organization can make the different strategic decisions when the financial crisis happened, because of different countries has the different effects caused by the financial crisis. Therefore, these factors decide that the diversification of the organization is in the interest of strategic management.
 

2.2 For Marketing Management

Based on the marketing mix model, it indicates that the diversification of an organization is good for the marketing management for corporation, as a result of the company has the different marketing plan in different countries or areas (Hill, 2006). First of all, the place is the most important factor which affects the diversification of the organization. Due to the diversification occurs through acquisition, the organization must choose the right place for spreading their new products or services. For example, the Vodafone Company is start-up a UK business, but the Airtouch and Mannesmann companies are located in America and Germans separately. When diversification occurs through a merger or acquisition, it becomes a kind of marketing sy本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。