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the choice of the two strategies. And we should regard domestication as the major strategy, foreignization as the assisting strategy.
 4.2.1 The Comparative Analysis of the Two Strategies
 The purpose of the advertising is to persuade the customers to purchase the market and promote the sales to make the businesses get the maximum profits. Thus, when we are translating the advertisement, we must pay attention to the feeling of the target buyer. That is to say, we need to consider the culture and customs of them. And the criterion for a good advertising translation come into being, that is, try best to serve the target customers. We can say that the touchstone of the advertising translation is the target customers. Firstly, advertising translator should focus on the response of receptors. A good advertising translation is not only attractive, easy to understand, but most important is accepted by the target customers. Secondly, we are copying with the translation of the advertisement, we should adapt to the target language style and culture. Therefore, the domestication can reach such purpose. The translators try their best to reduce the difficulties in the source text, adopt the acceptable expressions to make the target readers understand and accept, meanwhile make the readers feel not too much foreignness. When the effect to the mind of readers in the TL what is the effect to the mind of the source readers, we can say, our translation reach the effect what we want.
But for the translation of some advertisements, we can adopt the foreignizaiton, because sometimes we should be faithful to the original information and the relative structure, and maintain the foreignness of them. Foreignization could meet the desires of the customers to know about other culture. So, when people have the curiosity of something, they must try it. Furthermore, in the target market, there are many kinds of people of different age, including the old, the young and the child. The old people maybe more conservative, can not accept the novelty. However, the young and the child could accept the new elements of culture, because they are more open. For example, “Playboy” is a very famous brand name well known in western countries. In China, since its target consumers are the young people, thus the translation can be foreignized into “花花公子”, which retains the original cultural elements, and caters to the psychology of the consumers.
 4.2.2 The Application of the Two Strategies
 From the precious chapter, the choice of the two strategies --- domestication and foreignization has been fully discussed. This chapter will demonstrate the practical application of the two strategies.
 4.2.2.1 Domestication as the Major Strategy
 Owing to the different culture and advertising translation should adopt to the target culture by domestication, in order to reach the purpose. And advertising translator should abide by the target culture values and customs so as to make the advertisement more likely to attract the target consumers. When we adopt the domestication to translate the advertisements, we have some methods, such as transliteration, liberal translation, imitation, addition and abridgement, etc. Here are some examples:
 1)        Transliteration in advertising translation
A representative example is the translation of Coca-Cola (可口可乐), for the 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。