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matches perfectly with the company’s customer personality by delivering values that they actually care for. So a through research is essential before implementing any loyalty program of this nature. Then it needs to be designed with an understanding of in-depthcustomer pyschology

Partner with another Company so as to provide All-Inclusive offers 与另一家公司合作，以提供全方位的报价

Strategic partnerships for customer loyalty / coalition programs, can be extremely effective for company growth and customer retention. Again, fully understanding customers’ every-day lives as well as their purchase habits is a good indicator to determine the company which will be a good fit as a partner.

One example is American Express. It has a huge base of partners with companies across the country. Their recent Twitter Sync campaignrewards customers for tweeting about them. The rewards are in form of discounts or some deals with Twitter #hashtags. Another example is Visibli.com whose cardholders have redeemed more than $2,000,000 as rewards. Participating companies that are also benefitting from their coalition with Amex which include Staples, Whole Foods, and Zappos.

For example, a dog food company, can partner with a veterinary office or with a pet grooming facility and they can in combination offer co-branded deals delivering mutual benefits both for company and customer. The target audience of the company obviously owns a dog, therefore any kind of service that dog requires offer certain added value from the company. When customers are provided with value beyond what the company can offer, it will show the company understands its customers, and the network grows to reach the partners’ customers.

Make a Game Out of It 做一个游戏

All of us loves to play games. So, the loyality program is moulded in form of games to add fun factor and to encourage repeat customers. Also, depending on the type of game one choose, help solidify one’s brand's image.

Example - GrubHub, an online food ordering to delivery website, startedYummy Rummy. Once customers place 3 unique orders through GrubHub, and regardless of price, they gets to play a game and a chance of winning freebies. Players choose 1 of 4 cards and he/she has a 25 percent probability of winning a dessert, drink, gift card or other stuff for free of cost.

It’s very important that customers understand they are not duped out of rewards.The odds should not be lower than 25%; the purchase requirements to get a chance to play should be easily attainable.This kind of loyalty program has full potential to backfire but onlyif it creates a bad impression in customers and they feel like your company’s jerking them around to win profit. If it is executed properly, this kind of program could work for almost any types of company, even anoff the path B2B company. In case the targeted audience enjoys this, then he/she tends to purchase frequently. This kind of program can make the buying process much more fun and engaging.