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美国航空公司的客户服务 [4]

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2016-04-13编辑:zhaotianyun点击率:7408

论文字数:3362论文编号:org201604122123306018语种:英语 English地区:美国价格:免费论文

关键词:客户服务US Airways美国航空公司

摘要:摘要:本文主要讲述了客户服务在美国航空公司一直处于一个优先的地位,致力于对我们有价值的客户的每一次航班都有价值。

>美国航空公司的机会——Opportunities of US Airways


While US Airways may not be the best airline in the world, it has the potential to be. Within the company lie many opportunities that it could use to its advantage. The company offers an attractive employee benefit. Within the package lie health insurance, prescription drug coverage, dental insurance, life insurance and many more.

We all know that there is a larger population in the eastern United States than the western and currently, US Airways has a large number of destinations and a greater hold on the Eastern coast of the United States. They go to major cities such as New York, Philadelphia, Charleston, Washington DC.etc. These are relatively large cities which could potentially mean more airline seat sales given the right strategies. This is in comparison to Delta Airlines whose eastern city destinations are New York, Boston and Washington DC. The map below shows the routes of the daily 3500 flights carried out by US Airways. The entire eastern seaboard is covered in black who demonstrates the overlaying of multiple flights.

With fuel efficient airbus aircrafts a large number on their fleet, the company could use this to go towards being a 'green company'. Being a green company has its benefits, especially in the 21st century when many people are conscious of the welfare of the earth. This badge will give the company a good image and might possibly increase passenger enrollments.

On January 15, 2009, a US Airways flight bound for Charlotte, North Carolina hit a flock of birds on takeoff from La Guardia airport. The A320 aircraft, captained by Chesley Sullenberger ditched into the Hudson River in an attempt to save the lives of 155 passengers and crews onboard.

In the weeks that follow, the media, passengers and government officials all praised captain Sullenberger for his professionalism in handling the situation. The governor was quote calling the event 'a miracle on the Hudson'. Although a traumatic event, this had brought much positive public attention to the highly skilled pilots within US Airways.

In 2007, US Airways ranked among the worst in on-time performance; however, a year later, the company went to having one of the best within the major airlines. Airport Business reported that 'US Airways rallied its work force to focus on one goal -- getting planes pushed back from the gate on-time -- and began offering financial incentives to workers for better service.' This shows that the company has what it takes to improve on a number of their services and should use this example as a way in making their company more efficient.


对美国航空公司的威胁——Threats towards US Airways


One of US Airways biggest threats is competitive airline tickets, of the three destinations that I have researched; US Airways had the most expensive tickets for two destinations. I visited the website expedia.com and found that from New York City to Boston, US Airways charged a low price of $215, Delta Airlines charge $201 and American Airline charges $202. From New York City to Las Vegas, US Airways charged $248; Delta and American Airlines charged $209. The last destination was from New York City to Miami. US Airways charged $168, Delta Airline charged $163 and American Airlines charged $173. On all three destinations论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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