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Some cash cows US Airways has are its profitable destinations and shuttle destinations. These destinations are very profitable for the company and although they don't expect much growth, they are still a very good asset for the company.

推荐——Recommendations

?On all three destinations from New York that I researched, I found that US Airways had the most expensive airfare. I think more should be done to lower the prices to be cheaper than Delta.
?Although US Airways has a .89 accident rating which is a significantly low number, they had been publicly fined 5.4 million dollars for lack of safety. This could affect them negatively so it is important that the company keeps up to date with its safety requirements and guidelines.
?In September 2008, Pittsburg Business Journals reported that US Airways trails behind 18 top Airline companies in America in customer satisfaction. This is because the airline frequently receives complaints about lost luggage and little is done to compensate these passengers. The company needs to be friendlier towards the customer on these matters or face drastic loss in passenger enrollment.
?The company should start an advertising campaign towards helping to save the environment with their fuel efficient aircrafts.
?US Airways could use a different image, an image that shows it cares. With the publicity of Captain Sullenberger, US Airways should organize a tour to aeronautical schools for the captain to inspire student pilots.
?More should be done to open new gates into the international markets. The company does not have much Asian and African destinations and we feel that they should atleast have one major city within these continents.

总结——Conclusion

US Airways is the fifth largest airline in the United States after its merger with America West Airlines. The company's mission statement gave an impression that it was dedicated to its customers; this is far from what we discovered. The company is among the worst in customer satisfaction within the US and the company is doing little to achieve that mission statement. The company's focus is primarily on ways for cutting cost, they sometimes refuse to reimburse customers for their broken luggage and implementing costs to measure up to safety requirements. While they may not have many accidents, the company needs to bear in mind prevention. Overall, the direction the company is going signifies that it has a profitable and bigger future. We expect the company to increase its fleet size and further modernize to the level which it will be competing with the likes of airlines such as Cathay, Air France, etc.