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概念符际互补理论视角下企业环境责任分析——基于宜家绿色广告案例分析

论文作者:留学生论文论文属性:硕士毕业论文 thesis登出时间:2023-02-28编辑:vicky点击率:744

论文字数:38999论文编号:org202302191615375089语种:英语 English地区:中国价格:$ 66

关键词:英语论文格式

摘要:本文是一篇英语论文格式,笔者认为深层生态意识和企业环境责任ISO 26000标准之间存在着平行的伦理。宜家产品的一些具体特点突出了生态意识,同时也符合ISO标准的要求。

本文是一篇英语论文格式,这项研究提供了理论和实践意义。从理论上讲,作者试图建立深层生态学原理与CER实现之间的联系。此外,这项研究是一项跨学科研究,结合生态学和语言学方法来研究CER。实际上,通过对宜家的绿色广告及其与国际标准的相关性的描述性分析,相关领域的公司(如家具和食品行业)可以向宜家学习,或至少在接近CER时反映出一些相同的启示。

CHAPTER 1  INTRODUCTION

1.1 Research background

Environmental hazards generated in the furniture and food industry, including wastewater, toxic organic chemicals, solid waste, and resource depletion have been raising increasing ecological concerns (Xiong et al., 2020). In order to deal with these issues, governments have taken initiatives. For example,  the United  States government has proposed the Sustainable Manufacturing Initiative and introduced sustainable manufacturing metrics; The 7th Framework Program of the European Union has set up a major  project called “The Factories of the Future”, in which the development of new eco-factory models and green products is an important part; Japan promulgated the draft policy of the “Green Revolution and Social Transformation”, proposing to transform the environmental industry into an important pillar industry and a core driving force for economic growth in Japan (Xiong et al., 2020).

英语论文格式怎么写

However, all these measures are insufficient, after all, businesses are the cause of these environmental problems. Thus corporations are supposed to take the environmental responsibility and incorporate environmental protection into their brand concepts as well. According to Hao (2010), corporate environmental responsibility (hereafter CER) refers to companies that should apply advanced technologies to manufacture products systematically, so that the ecological environment can be protected while corporations are maximizing their economic benefits. Business executives are interested in this concept and have made efforts to fulfill their ecological obligations while maintaining economic growth. However, as previously mentioned, just in the furniture industry, the environmental damage is still severe and nonnegligible. Therefore, this paper attempts to explore the way that IKEA is handling the environmental issues, which can offer insights for companies about fulfilling the corporate environmental responsibility. It is worth noticing that many current studies relating to CER concentrate on economic or social outcomes, relationships with corporate organizational structures and behaviors, and corporate values, but this work seeks to find the connection between the contents of IKEA green advertisements and their implied ecological principles from a linguistic perspective. Therefore, this paper endeavors to guide companies to implement the CER from the perspective of ecology. 

1.2 Research purposes

As previously stated, the existing literature regarding CER mainly focuses on three aspects: economic or social effects, corporate organizational structures and behaviors , and corporate value. Papers about CER fulfillment and ecological ideas are inadequate. But as the term “corporate environmental responsibility” suggests, there must be some connections between the responsibility and the environmental or ecological topics. Hence, this research tries to discover this seemingly vague and opaque connection and clarify the relation by conducting a case study of IKEA green advertisements. Nowadays, people are bombarded by a variety of media sources and multimodal advertisements are becoming so perv论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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