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  Co-opetition combined the two concepts together one is competition and the other is cooperation, is about how to create value for the enterprise and the value of the theory. The essence of creating value is the process of cooperation; strive for the essence of value is the process of competition. In particular, co-opetition is two or more companies, similar nature of the industry, in order to achieve a win-win situation between enterprises as a goal, optimize the allocation of resources, in the past, simple competition relationship, and gradually transformed into cooperation relationship, strengthening information service communication, with the scale

make industrial train management, share their market and enhance their competitive ability.
As market economy develops so rapidly, the competition is inevitable, the competition cannot be avoided. The positive significance of co-opetition model lies in producing force, achieving multi-win-win situation.
In the marketing process, the competition is beneficial to the joint trade enterprise capital, brand and marketing combination of strategies occupy, produce enterprise more resonance and force, realizing multi-win-win situation. Through the effective competition, the promotion enterprise's overall strength, promote the sound development of the enterprise; enhance the enterprise's business level. It ensures enterprise assets in reasonable cycle using credit growth. Both to the society, the enterprise and the customer, it is mutual benefitial.
We know that Apple, IBM and Motorola as the supplier of Apple's computer chips are have a collaboration which would have been unthinkable ten years ago. Yes, they do succeed but we know that all though there are successful stories, just like Kock (2000) presented four different types of conflict can threaten co-opetitive relationships, i.e. intra-partner, inter-role, inter-partner, and personal.
It is a good thing. Faced with the economic development nowadays, between enterprises the competition and cooperation-co-opeition helps to standardize enterprise competition behavior, maintenance industry interests, avoid disorderly price war to industry injury, make enterprise healthily grow in a good enterprise environment. Can the enterprise co-opetition improve the overall competitiveness of the enterprises? Yes.

USEFULNESS/FUTURE  RESEARCH/ACTIVITY PLANNED

This article really very interesting. In the next stage, I will www.51lunwen.org/mba/ read more examples about the co-opetition and to check whether it is useful or not. Competition and co-opetition which one is better for a company to achieve success.
In my learning process I take new approach of what or how I will read the coming modules.