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main focus and goal of the company is to maintain their reputation as well as complete organization. The stress on reputation was also paramount in GE a quote from Jack Welch the retiring GEO attests to that fact. “…Just someone doing something stupid from a legal point and bringing tarnish to the company and destroying themselves and their families in the process” (Jack Welch, 2000).

Top management style means team approach, attack bureaucracy. As earlier quoted we see the emphasis on attack of bureaucracy and the team approach encouraged by the then CEO Jack Welch.

Organization reached stage maturity and may encounter periods of temporary decline. Figure 2 (Taken from investorguide.com) acts as evidence showing the company stocks at a decline from 2001 when Jeff Immelt took over as CEO from Jack Welch. This was as a result of external factors such as the post internet bubble stock market drop and the downturn in the economy which resulted in the drop of confidence of investors in big organizations especially after the post Enron scam.

Figure 2 GE Stock Chart

Need for revitalization-The decline of stocks and profits in GE indicated a need for revitalization in the company. The Company shares was trading at $23 compared to its $60 in August 2000 ,and the modest increase in profits on revenues by 7% compared to the double digits delivered by the former CEO. There was a need therefore to improve company performance and this could not be accomplished by replicating the same strategy of his predecessor. He therefore embarked on a change in strategy focusing on organic growth through technological Leadership, commercial excellence and global expansion.

伊梅尔特的目标---Immelt's goals

It is apparent that in the year 2000 after Jack Welch retired from GE, Jeff Immelt who was elected by the board members of the company became the new CEO. However, at the same time, the global economy was experiencing a significant downturn, which exerted some detrimental influences on GE. As a result, Immelt did not have an easy situation and besides, he tried to combat the economic problems. Most importantly, he could not copy the business strategy used by Jack Welch his predecessor since the economic environment had changed significantly in the last several years.

Generally speaking, Immelt wanted to make a big revolution to the company and besides, Brady (2005) found that Immelt had decided to make GE become an innovative and creative company rather than a process-oriented one. Besides, GE had to shift its attention from cost-cutting to develop new products, improve services and open up new markets. In order to achieve this goal, GE should make a host of changes, particularly in four areas.

Specifically, in terms of the organic growth, the most famous action was the imagination breakthrough (IB) which can generate 100milllion dollars in new business during some years and took GE into a new line of business or markets (Prokesch, 2008). After that time, GE developed some famous and successful IBs, such as EVO and GML. Furthermore, Immelt wanted the company to be innovative and creative. Consequently, in 2002, GE began to engaging in new fields, such as oil and gas technology, water technology as well as paying much attention to the research and development. The research grou本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。