英语论文网

Besides the EVO, GE also prepared to focus its attention to the hybrid project since it is the perfect candidate to fit into the 'Ecomagination' project which GE just announced and committed to save the environment. Hybrid was a project which aimed to reduce the emission and captures the energy generated during braking and stores it with the batteries. Consequently, by using the hybrid, it could reduce fuel consumption by almost 15% compared with other locomotives, which was helpful to the customers, environment and GE. However, the costs for developing the batteries and hybrid technology were extremely high and GE's limited finances and engineering resources required GE to weigh the opportunity cost of embarking on this project. These factors required the transportation division of GE to come up with three possible scenarios; The first option would be to explain that while the project as currently defined appeared to have very limited to short- to medium-term commercial viability, the business would commit to it as an IB and continue to explore alternative ways to make it successful;
The second approach would be to acknowledge the hybrid’s long-term potential, but suggest that it be placed on hold as in IB, perhaps by transferring primary responsibility to the Global Research Center to work on the battery technology in collaboration with various GE businesses - including Transportation-that had an interest in its development.

The final alternative would be to recommend that the company acknowledge the fact that after three years of hard work on Hybrid, neither the technology development nor the market acceptance of the concept had indicated that it could be a viable commercial proposition in the foreseeable future, and therefore that it be dropped as an IB.

After considering all the elements, GE should opt for the second option by the following reasons. First, to hold hybrid as an IB and meanwhile to develop the present technology may help GE to not only remain the leading position among the present market but move forward to the future by researching in future trend. Furthermore, it would be relatively less risky than the first option due to the separation of the investment. The increased emphasis on gas emissions ensure that the hybrid engine will definitely become a necessity for the rail transport industry, this is also in line with Immelt’s goals for GE to be the 1st in innovative technology and embarking on trends that cannot be easily imitated.

The battery technology when completed can be used for alternative businesses in GE there by helping the company to be green and promote the environment. Due to the environmental importance of the project GE can solicit help from the government to aid with the cost for the development of this new technology as highlighted by Bartlett et al (2008), Compte explained that his marketing organization had located some potential government funding for hybrid project.

结论---Conclusion

In conclusion GE is a company with strong strength of organizational cultures and uses task type of organizational culture. It was identified in the case study to be at the elaboration stage of the lifecycle chart at the time Immelt was made the new CEO of the company.本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。