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Age Group of People Surveyed and their Preference for the Type of Car

Diagram 5: Preference of Type of Car of People of Different Age Group

The sixth question was asked to see what price range the Indian customers prefer when they plan to buy a car.

Price range of cars (00,000 Rupees) 20-40 = 25 people 40-60 = 40 people 60-80 = 25 people 80-100 = 10 people

Diagram 6: Price Range of cars (00,000 Rs)

The data collected showed the price range preferred by the Indian customers. The data showed that 25% people preferred car in the range 20-40 (00,000 Rs.), 40% people preferred car in the range 40-60 (00,000 Rs.), 25% people preferred car in the range 60-80 (00,000 Rs.), and 10% people preferred car in the range 80-100 (00,000 Rs. This data is also essential as this will help the company to make cars according to the taste of their customers.

2. Create information for decision making by summarising data using representative values, and use the results to draw valid and useful conclusions in a business context.

a. Analyse the data collected in Task 1 using measures of dispersion, and use to assess an area of business of your choice.

b. Use quartiles, percentiles and correlation coefficient, and use these to draw useful conclusions in a business context.

2.1 Quartile, Quartile Range and Quartile Deviation

a. Sedan

2.3 Conclusion

3. Use data from the case study ‘Generico Inc' given and analyse and produce information in appropriate formats for decision making by the organisation.

3.1 Report on Proposed New Marketing Strategies for Generico Inc

To: Stephen Daniels, V.P. of Marketing of Generico Inc

From: MR. AB

Status: Confidential

Date: 1st May, 2011

Ι INTRODUCTION AND TERMS OF REERENCES

This report is based on the new Marketing Strategies discussed by the author to improve the marketing of products of Generico Inc. This report gives a detailed analysis of the marketing strategies which the V.P. of Marketing of Generico Inc. can use to make key business decisions to improve the marketing of their products. This report shows how the firm can implement the new business strategies with their current strategies and help improve marketing field for the company.

ΙΙ METHOD

The following methods for collecting data were used:

Gather information from its customers (major manufacturers of electronic products) since Generico Inc.'s target market is demand driven.

Gather information from Consultancy Firms who can predict the market growth of the electronic assembly沪ICP备10026080号-1