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Gather information from foreign customers to develop products as per their need.

ΙΙΙ FINDINGS

The data collected from various sources was analyzed and accordingly new marketing strategies were drawn by the author:

The firm conducted a meeting every month with its customers to gather the necessary information to develop product design which is addressing quality (as manifested in accuracy, simplicity, speed, and reliability), innovation, service (second to none by Generico field service engineers, not outside contractors), and price.

The information collected from the Constancy Firms gave the firm the option to tap new markets and customers with their innovative ‘state of an art design' machines.

The information collected from Consultancy Firms and from the customers provided the firm with the information on how to cut down marketing and other costs to survive in a competitive market.

The information from the Consultancy Firm can help the firm to have foreign collaboration which will help them develop new markets and new products to improve marketing strategies.

ΙV CONCLUSION

The report thus concludes that Generico Inc. can gather data through many sources (Primary & Secondary) and can be used by the V.P. of marketing department and plan out new marketing strategies. The information is collected through a range of sources like consultancy firms, customers and collaboration partners. This report will help the V.P. in his decision making as appropriate analyzed information is provided to him through this report by the author. The new strategies will help the company to develop new markets and new products for their future strategies to improve marketing.

3.2 Comparative study of Marketing and Net Sales

Seeing the net sale and marketing cost figures it is clear that the company is making more of net sales by marketing its products effectively. The coefficient correlation figure is close to one so both the factors are closely related. Marketing cost being an operational cost has helped the firm to increase their net sales every year. The net sales figure of the company has seen a good growth percentage by increasing the marketing cost every year. Therefore to increase net sales the company has to invest in marketing heavily to see future growth. Therefore the company has to develop new marketing strategies to achieve growth every year.

4. Use appropriate software to generate information that will contribute to making decisions at operational, tactical and strategic levels in an organisation. Give specific examples

Highly successful financial year 2010 for the BMW Group.

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