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Business Decision Making [6]

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-06-02编辑:felicia点击率:10910

论文字数:3574论文编号:org201504302153448455语种:英语 English地区:英国价格:免费论文

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摘要:宝马和奔驰都是世界上顶级的汽车类型,得到很多人的喜欢和追捧,这篇文章就从宝马汽车产业的发展和策略出发,分析宝马的营销策略和发展手段。

to recovery in 2010. Against this background, international car markets also stabilised to a large extent. Demand for premium vehicles grew strongly, particularly in Asia and to a slightly lesser degree in the USA. The BMW Group benefited from these developments and strengthened its role as a leading provider in the premium car segment with a range of new and attractive models. The situation on international capital markets also continued to ease generally in 2010, and thus had a positive impact on our Financial Services business.


With the economy recovering on a broad footing, we were able to record a sharp rise in the number of cars sold. Sales volume growth gathered even more momentum during the second half of the year. In total we sold 1,461,166 BMW, MINI and Rolls-Royce cars worldwide during the year under report (+13.6%), and thus achieved one of the best sales volume performances in the history of the Group.


Our Motorcycles business performed well in 2010 despite continuing unfavourable market conditions. A total of 110,113 BMW and Husqvarna brand motorcycles was sold worldwide, 9.7% up on the previous year's figure.

The Financial Services segment also made an important contribution to the success of the BMW Group and 3,190,353 credit financing and lease contracts were in place with dealers and retail customers at 31 December 2010 (+3.4%).


Updated March 15, 2011


German luxury car maker BMW today said it hopes to clock over 2.7% growth in 2011 sales to over 15 lakh vehicles globally, including a 'good double-digit growth' in India, where it sold 6,246 units in 2010.


The company, which reported 19.3% increase in revenue to euro 60.47 billion in 2010 and a net profit of euro 3,234 million, however, said putting up a full-fledged plant in India is a long way to go as volumes are still low.


'We sold 1.46 million vehicles globally in 2010 and plan to sell more cars in 2011 than before - significantly more than 1.5 million. We aim to reach new record sales with all three brands, BMW, Mini and Rolls-Royce,' BMW Chairman Norbert Reithofer told reporters here.


He said the company had sold 1.22 million BMW vehicles 2.3 lakh Mini and 2,711 units of Rolls-Royce in 2010 recording 14.6%, 8.1% and 170.6% growth respectively over the previous year.


Germany, US, China and UK were the key markets for the auto major, even as the company recorded 'dynamic' growth in many smaller markets such as Brazil, Russia, India, South Korea and Turkey.


Commenting on sales target in India, BMW Director (Marketing) Ian Robertson said the company would look at high double-digit growth for the current year.


To keep pace with that, the company has accordingly increased its Chennai assembly plant capacity to 10,000 units per annum from 8,000 earlier.


We think India has reached to a position where market would be developed very quickly. Now, there is a good momentum. The Indian论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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