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Analysis of existing products of the Star Company: Now the Star Company has captured the biggest intelligence toy market share. It has already developed a series of toys for children. But it has less experence in producing adult intelligence toys. Most of their existing products have very interesting functions, well appearance, good packaging and long time warranty.

Analysis of the newly launched product:

Brand name: Star

Product name: Magic Lightning UFO

Functionality: This product is a combined design of Shocking Roulette and Lightning Reaction. It can be played in shocking roulette model and lightning reaction model by adults.

Features: The man-machine interface is friendlier, even enrich the operation fun. Adopt the big LED light, and match with the voice accurately, making sound-light result better. Unique the electric current result regulates the accessories, satisfy some consumer who need demand stronger exciting.

Styling: Very fashionable.

Packaging: Packaged with the carton can be recycle.

Warranty: 1 year.

Power supply: three 1.5 volt batteries.

Alternative Options: The augmented adult product is a sports toy, such as the electrical dart, the table football game, etc. With the improvement of people’s living standard, people gradually regard their health as more and more important. By playing this kind of toys, people will not only take exercise but also gain pleasure from it. Thinking ofthe ability of research and produce, the alternative options for the future product is sports toy.(why???)

Products of Adult Toys

Sorts of Adult ToysCost of R&DProduce CostPriceTarget Consumer

Intelligence ToyMiddleLowMiddleYouth

Electrical ToyHighHighHighYouth

Ornament Toy LowMiddleMiddleOld, Middle-aged, Especially women

Sport Toy LowMiddleMiddleYouth, Middle-aged

Disassembles ToyLowLowLowYouthnd in each bar there were only one person who finally bought the Magic Lighting UFO, the total sales volume of UFO in each month would be 1,404,000 RMB. (1，404，000=78*1*30*3000*20%)

The number of bars in 6 biggest cities

CityNumber of bars

Beijing726

Shanghai630

Guangzhou525

Xi’an370

Tianjin424

Shenyang291

Distribution of Star company’s toys

Alternative Options: Another distribution strategy for UFO is to rely on existing distribution channels of children toys. In this strategy, young parents are therefore chosen as main target consumer of adult toys.

Promotion aims to persuade, inform and make people more aware of a brand, as well as improving sales volume. advertising is the most widely used tool in promotion, which may appear through the media of TV, radio, journals, cinema or outdoors (billboards, posters). The specific sections of society (target segments) may affect the chosen of medias. Of course, cost is another main factor which can not be neglected here. If you were a toy manufacturer, you might want an advertising spot during chil本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。