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d. Provision of on-going support

e. Minimum disruption caused

f. Pricing

g. Company reputation (Commercial Due Diligence Report 2001)

Apart from the above, clients are also inclined towards office furniture by factors like coordinated use, style and comfortable furniture with longer durability and custom-made according to statutory regulations for safety and ergonomics. These factors are opportunities for manufacturers to explore. Alternatively, corporate customers are not inclined towards the high cost of investment in new furniture. Instead, they are looking for long-lasting, good quality furniture at minimum cost. The use of electronic equipment has also eliminated the need for bulky storage furniture such as cabinets for filing and storage etc. (Commercial Due Diligence Report 2001).

Competitors

Major players, recognized by clients, include Project Office Furniture,Samas Systems Furniture, Roneo, President, Ahrend, Farrells, Flexiform,Martella and Morris among others. The market is highly fragmented with companies specializing in manufacturing, contracting and distributions well as combination services (Commercial Due Diligence Report 2001).The following are the main competitors of Task Systems:

Herman Miller, Inc.

The international firm is a manufacturing company, specializing in sale of furniture, systems, products and services for offices in the health-care and residential sector. The company is a public limited listed in the NASDAQ 100 with their headquarters based in Michigan, United States. With historical records, such as nine decades of furniture experience and ranked among Fortune Most Admired Companies in2001, Herman Miller is a highly established player (Commercial Due Diligence Report 2001).

Steelcase

The company was founded in 1912 in Michigan and is considered the pioneers in office furniture industry since 1974. It has more than 50manufacturing plants in 15 countries dealing in products such as seating, storage, furniture systems, interiors, and technology products. The company has won 34 design awards for new products and product enhancement in the past decade (Commercial Due Diligence Report2001).

Been

Been is perhaps the oldest competitor as it claims to have been a family business founded in 1790. The company specializes in consulting and planning of designs, concepts and manufacturing of modern office furniture. With sales for Been touching EUR 114 million through various channels of distribution, the company is perhaps one of the largest manufacturers and a specialist in office furniture. With offices spreading across East and West Europe, Asia and Middle East, Been is expected to grow more in the future (Been Official Website 2006).

Chapter 3 Literature Review

Competitive Advantage Analysis:

Competitive Advantage

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