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文化图式理论下会展外宣文本翻译的文化缺省与补偿策略思考

论文作者:留学生论文论文属性:硕士毕业论文 thesis登出时间:2022-12-12编辑:vicky点击率:207

论文字数:论文编号:org202212090906277871语种:英语 English地区:中国价格:$ 66

关键词:英语翻译论文

摘要:本文是一篇英语翻译论文,笔者认为随着世界社会的进步和全球交流,会展业也成为各国之间最重要的交流手段之一。展览宣传翻译作为跨文化交际的一种形式,促进了国民经济的发展和文化认同的形成。因此,文化传播也可以看作是文化图式的互动和交流。宣传翻译的任务是向世界全面介绍中国,并准确表达中国的观点。

本文是一篇英语翻译论文,本文从文化图式的角度分析了展览宣传文本翻译中文化图式的缺失。研究发现,可以使用放大、意译和替换策略来调整旧文化图式,以及带注释的直译、带注释的音译和直译来重构新文化图式,从而克服中西文化差异造成的理解障碍。这是促进中西文化交流、为中国文化对外交流创造有利条件、向世界介绍中国的一个重要途径。

Chapter One Introduction

1.1 Research Background

In recent years, China has made significant progress in terms of increasing its foreign influence and implementing its culture-spreading strategy. Simultaneously, global economic prosperity encourages the rapid growth of the global exhibition business, which has a significant impact on all countries’ national economy. According to statistics, in 2020, 93.3% exhibitions in China are economic and trade exhibitions, while 6.7% are non-economic and trade exhibitions. Exhibition activities are gradually becoming an important opportunity and carrier of cultural interaction between various regions and nations. According to the China Exhibition Economic Development Report 2019 data show that with the rapid growth of the national economy, the market size of China’s exhibition industry will continue to rank first in the world, and the way of exhibition has been promoted and renovated. China has become the world’s fastest developing exhibition market in the 21st century. Exhibition has become an important way for China to influence the world and effectively spread Chinese culture. According to China Exhibition Economic Development Report 2020, the COVID-19 epidemic severely impacted the global exhibition industry including China. Although the scale of exhibition activities declined, the national exhibition industry continued to resume in a safe and orderly manner. Digital exhibition has become a new model for the development of stable foreign trade and a new way to spread culture. According to the 16th Edition of Asia Trade Fair Research Report released by the Association of International Exhibitions (UFI), China is the first one to recover from COVID-19. The scale and mode of exhibition are constantly expanding and innovating. In 2020, against the backdrop of regular epidemic prevention and control, China hosted a series of major international exhibition events, including the China International Import Expo, The China International Trade Fair and the Canton Fair, which inject new momentum into global economic and trade recovery. 

英语翻译论文怎么写

1.2 Research Significance

The thesis has two parts that make it significant. The thesis tries to apply a cultural theory in terms of theoretical significance. For the study of publicity translation, predecessors mostly use the translation theory, while the cultural theory is less. From a fresh perspective, particularly cognitive and psychological perspectives, cultural schema theory may explore the reasons for cultural differences and cultural default in publicity translation. According to the above survey, the study of publicity translation mainly focuses on government reports, literature, enterprises, etc., and rarely involves the translation of publicity texts on exhibitions. At the same time, the related research of exhibition mainly focuses on the specific city exhibition industry, general research on Chinese convention and exhibition industry and related exhibition interpretation practice reports, and few theses focus on exhibition publicity translation. As a result, the thesis expounds the characteristics of exhibition publicity texts, discusses various types of cultural d论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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