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本文是一篇英语翻译论文，本文从文化图式的角度分析了展览宣传文本翻译中文化图式的缺失。研究发现，可以使用放大、意译和替换策略来调整旧文化图式，以及带注释的直译、带注释的音译和直译来重构新文化图式，从而克服中西文化差异造成的理解障碍。这是促进中西文化交流、为中国文化对外交流创造有利条件、向世界介绍中国的一个重要途径。

Chapter One Introduction

1.1 Research Background

In recent years, China has made significant progress in terms of increasing its foreign influence and implementing its culture-spreading strategy. Simultaneously, global economic prosperity encourages the rapid growth of the global exhibition business, which has a significant impact on all countries’ national economy. According to statistics, in 2020, 93.3% exhibitions in China are economic and trade exhibitions, while 6.7% are non-economic and trade exhibitions. Exhibition activities are gradually becoming an important opportunity and carrier of cultural interaction between various regions and nations. According to the China Exhibition Economic Development Report 2019 data show that with the rapid growth of the national economy, the market size of China’s exhibition industry will continue to rank first in the world, and the way of exhibition has been promoted and renovated. China has become the world’s fastest developing exhibition market in the 21st century. Exhibition has become an important way for China to influence the world and effectively spread Chinese culture. According to China Exhibition Economic Development Report 2020, the COVID-19 epidemic severely impacted the global exhibition industry including China. Although the scale of exhibition activities declined, the national exhibition industry continued to resume in a safe and orderly manner. Digital exhibition has become a new model for the development of stable foreign trade and a new way to spread culture. According to the 16th Edition of Asia Trade Fair Research Report released by the Association of International Exhibitions (UFI), China is the first one to recover from COVID-19. The scale and mode of exhibition are constantly expanding and innovating. In 2020, against the backdrop of regular epidemic prevention and control, China hosted a series of major international exhibition events, including the China International Import Expo, The China International Trade Fair and the Canton Fair, which inject new momentum into global economic and trade recovery. 

1.2 Research Significance

The thesis has two parts that make it significant. The thesis tries to apply a cultural theory in terms of theoretical significance. For the study of publicity translation, predecessors mostly use the translation theory, while the cultural theory is less. From a fresh perspective, particularly cognitive and psychological perspectives, cultural schema theory may explore the reasons for cultural differences and cultural default in publicity translation. According to the above survey, the study of publicity translation mainly focuses on government reports, literature, enterprises, etc., and rarely involves the translation of publicity texts on exhibitions. At the same time, the related research of exhibition mainly focuses on the specific city exhibition industry, general research on Chinese convention and exhibition industry and related exhibition interpretation practice reports, and few theses focus on exhibition publicity translation. As a result, the thesis expounds the characteristics of exhibition publicity texts, discusses various types of cultural d本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。