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DISTRIBUTIONAL SYSTEM OF BULGARIAN SEASIDE HOLIDAY HOTELS  
 
考虑到当代旅游产品，我们可以提出一个模型分布式系统保加利亚海滨度假酒店的分布趋势，因为它是在图1所示。该模型已被开发基于系统的方法，并已设计为最终用户提供服务，并执行主要是营销和分配的功能。在该模型中已经集成了两个子系统组件之间的相互关系，即信息和预订。信息子系统负责酒店产品介绍，促销和广告。它也可以用来接收来自最终用户的反馈。大多数情况下，这部分包括：酒店描述;交通可达类型的客房及其处置情况;机会练习各类旅游（会议，商务，矿泉疗养，娱乐，文化，城市旅游等）;描述特定的旅游景点或度假村附近，伴随着图像和地图定位;建议旅游线路和参与当地的文化活动和传统的庆祝活动，酒店服务价格。Taking into consideration the contemporary trends in the distribution of tourist products  we  could  propose  a  model  for  distributional  system  of  Bulgarian  seaside holiday hotels as it is shown on diagram 1. The model has been developed based on the systematic  approach  and  has  been  designed  to  serve  end-users  and  performs  mainly marketing  and  distributional  functions.  In  the  proposed  model  two  subsystems  of interrelations  between  the  components  have  been  integrated  i.e.  information  and reservation.  The  information  subsystem  takes  care  of  presentation,  promotion  and advertisement of hotel products. It is also used for receiving feedback from the end-users.  Most  often  this  part  includes:  description  of  the  hotel;  transport  accessibility; types of rooms and their disposition; opportunities to practice various types of tourism (congress,  business,  balneological  and  recreational,  cultural,  city  tourism  etc.); description  of  specific  tourist  landmarks  or  resorts  in  the  vicinity,  accompanied  by images and maps for orientation; proposals for tourist routes and participation in local cultural events and traditional celebrations; prices for the hotel services. 

STRATEGIC ACTIONS FOR MANAGEMENT OF DISTRIBUTION OF BULGARIAN SEASIDE HOLIDAY HOTELS


CONCLUSION 
 
 Among the more significant ones are the characteristics of the hotel products,  capacity  and  occupancy  of  the  hotel;  effectiveness  of  the  functioning distribution system; defining the target markets; opportunities for integration between the different distribution channels etc. Analysing the influence of the mentioned factors on  the  establishment  and  management  of  modern  distribution  system  comprising  of Bulgarian  hoteliers,  offering  holiday  products  by  the  sea,  will  improve  their competitiveness at the international tourist market.  

REFERENCES 
 

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