如何提高保加利亚海滨度假酒店的分布研究
论文作者:Stoyan Marinov论文属性:学术文章 Scholarship Essay登出时间:2013-08-24编辑:anne点击率:3106
论文字数:5326论文编号:org201308242121161787语种:英语 English地区:英国价格:$ 22
关键词:distributionhotel managementtrendsonline marketing
摘要:The functioning and development of the distribution structures of a multichannel character requires awareness of the factors influencing over the modern hotel management.
INTRODUCTION
在西欧和美国的经济问题(金融市场危机,安全和卫生保健费用的增加,燃油价格和税收的增加在航空运输等)有超过行驶在一般的冲击和影响在全球层面上。相反,这个事实的旅游目的地的国际旅游需求的增长和国际旅行与旅游目的增加量。国际餐旅顾问协会的成员定义和分类为2007年的酒店业最重要的特点如下:合格人才不足;旅游设施的维修及保养支出增加,增加新技术的影响;波动人口特征的消费者的旅游服务,所产生的问题在酒店产品的分布;不安全的潜在未来酒店业的收入越来越重要的品牌拓展业务,在发展中市场(例如,在巴西,阿根廷,每年的共和国2007年的结论是,在国际旅游行业是一个持续的增长,尤其是在新兴市场经济体和发展中经济体,它作为一个整体有连续四年稳步增长的趋势,现在这个时候,用5%的高度溶剂从德国,美国和英国的游客陆续抵达,据意大利和西班牙的游客而言,他们产生最高的旅游费用 - 超过9%,与去年同期相比,2006年2。基于上述特点的现代酒店管理本报告旨在作者如下:考虑到酒店产品的分销方式的不同,提出了改善保加利亚海滨度假酒店的分布模型的趋势分析。The economic problems (crises at the financial markets, the increasing expenses for safety and health care, the increase in the prices of fuel and the taxes in aviation transport etc.) in Western Europe and USA have their impact and influence over the travelling in general at global level. Contrary to this fact the amount of tourist destinations’ demand in international tourism grows and the number of international travels with tourism purposes increases. The members of the International Association of Hospitality Consultants define and classify the most important characteristics of hotel industry for the year 2007 as follows: insufficient qualified personnel; increased expenses for repairs and maintenance of the tourist facilities; increased influence of new technologies; fluctuation in the demographic characteristics of consumers of tourist services; arising problems in the distribution of hotel products; insecurity of potential future incomes in hotel industry; increasing significance of branding; expanding the business at the developing markets (for example in Brazil, Argentina, the Republic of year 2007 the conclusion is that there is a continuous growth in the international tourism sector especially at the newly emerging markets and developing economies, which as a whole have had a tendency for steady growth for four consecutive years now- this time with 5%. The highly solvent tourists from Germany, USA and Great Britain continue to arrive and as far as Italian and Spanish tourists are concerned they incur the highest tourist expenses – with more than 9% in comparison with the year 2006 2 . Based on the stated peculiarities of the modern hotel management what the authors of the present report aim at is as follows: taking into consideration the analysis of trends in the different ways of distribution of hotel product to propose a model for improving the distribution of Bulgarian seaside holiday hotels.
OBJECTIVES OF THE DISTRIBUTION AND TRENDS IN THE ALLOCATION OF TOURIST PRODUCTS
MODEL FOR
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