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论文题目：major essay
论文语言：英语论文 English
论文专业：mass media in asia
字数：2000
学校国家：澳大利亚 Australia
是否有数据处理要求：否
您的学校：rmit university (墨尔本皇家理工大学）
论文用于：BA essay 本科课程作业

Outline

Chapter I Introduction
Introduce the background of this article, some of the basic media theories and their application in the Asian context.  
Chapter II Body
2.1 Introduce the key factors that have influenced the development of Asian media systems, both local and global.
2.2 Introduce the nature and function of the media industries in the Asian region.
2.3 Introduce the relationship between Asian media systems and broader political, economic, and social /cultural institutions within the Asian region.
Chapter III Conclusion
Conclude this essay and point out its limitation.

The impact of new media on audiences’ media usage habits and preferences

Chapter I Introduction
The concept of new media originated from a business development plan which was proposed by Columbia Broadcasting System (CBS for short) in the 1960s. Thereafter, with the constantly updated means of communication, the impact of new media flourished increasingly in the international media fields. About the definition of new media, many scholars have made their own proposals. Tami et al (2010) believed that new media was the media which achieved the communication between all people. They (Tami et al, 2010)  defined new media as that, new media was the online media, it was the medium which was based on digital technology and took network as the carrier for information dissemination. Thorsten et al (2010) considered that compared with the old media, new media was characterized by its power of digesting, it eliminated the boundaries between traditional media https://www.51lunwen.org/humanresource/2012/0611/2310399825.html such as television, radio, newspapers and communications, it dispelled boundaries between countries, communities, industries, as well as the border between senders and receivers of information. Summing up the above view, it can be thought that new media is a media of new type which was established in the field of information communication on the basis of digital technology in the context of a tremendous development of science and technology in the late 20th century, it enables information to be disseminated much faster by more various ways in a vaster area. New media includes computer communication network, large computer database communication systems, high definition television, Internet, mobile phones and interactive multimedia platform. Media technology changes quickly, which drives the exponential growth and expansion of new media, the development of new media also affects audiences’ media usage habits and preferences. Tami et al (2010) pointed out that changes in audiences' media usage habits and preferences influenced the establishment of political, economic and democratic systems of a society very largely. For example, new media broadens audiences’ access to information and provides them with an unprecedented platform which helps them to express their opinions freely and greatly expands space for public opinion. In the following contents, it took China as an object to explore how the use of new media affected Chinese audiences' media usage habits and preferences, it was also based on the liberal press model to explore the challenge that the use of China's new media faced, as well as its prospects in future.

References
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