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Summary
4. Introduction
5. Market and Literature review
6. Research methods (briefly justify the primary research method(s) used, describe the sources used, describe the data collection procedure; discuss limitations; ½ to full page)
7. Analysis and discussion (including research findings)
8. Conclusions
9. Recommendations (7 & 8 can be combined under one heading)
10. References (bibliography; sources used in the assignment)**

Table of Contents
1. Executive Summary……………………………………………………………….3
2. Introduction ……………………………………………………………………….3
3. Market and Literature review……………………………………………………4
3.1 Relevant data of HP’s and competitors ……………………………………..4
3.2 Justifying the Marketing mix of HP’s and competitors ……………………5
3.3 Provide examples of activities………………………………………………...7
4. Research methods…………………………………………………………………8
5. Analysis and discussion Ethical issues, promotional tools……………………..9
6. Conclusions……………………………………………………………………….10
7.Reference………………………………………………………………………….12

 

1. Executive Summary
Based on relevant secondary data and primary data, the integrated marketing communication mix strategy for HP to enter the Chinese market was developed by applying marketing communication theories, marketing communication mix activities of HP as well as competitors and first-hand information from the factual literature. In addition to the 4ps of HP and the competitors, the objectives and effects of some other promotional tools will also be examined. As China is a new and challenging market for the PC industry, particularly mainland China, the characteristics of local market situations will be taken into consideration. Marketing communications functions haves many promotional tools and businesses are likely to turn to the paid advertisement through mass media and events for public relations. However, the key to an effective media campaign should fall on an overall strategic marketing direction or an integrated marketing strategy.

2. Introduction
This report focuses on the development of an integrated marketing communication mix strategy for HP to enter the Chinese market. In the market and literature review, the information of relevant data of HP and the competitors will be included, the marketing mix will be justified in HP as well as the competitors to make https://www.51lunwen.org/aomenzuoye/2012/0118/1001037869.html comparisons, and the examples of marketing communication mix activities will also be provided. Following the market and literature review, the research method which justifies the primary research methods used, the sourced applied and the data collection procedure as well as limitations in the procedures will be discussed. Next is an analysis and discussion of the research findings as well as the existing ethical issues. Finally, there is an overview of the report according to the primary and second data, and the various marketing communication theories.

 References
Belch, G.E. and Belch, M.A, (2004), Advertising and Promotion: An Integrated Marketing Communications Perspective, Irwin, Boston.

Benjamin Pimentel, (2011) HP under the gun to fix China problems , PC giant still reeling from faulty laptops. San Foncisco.

Clow, Kenneth E.; Baack, Donald (2007). Integrated Advertising, Promotion, and Marketing Communications 3rd edition. Pearson Education. pp. 9–10

Creswell, J. W. (2008). Educational Research: Planning, Conducting, and Ev本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。