英语论文网

论文题目：e-commerce
论文语言：英语论文 English
论文专业：management
字数：3000
学校国家：美国 USA
是否有数据处理要求：是
您的学校：
论文用于：BA essay 本科课程作业

Market   Segment   Comparative Study
.
1.0 Introduction
Introduce the background, significance and structure of this study.
2.0 Body
2.1 Introduce Bonoma & Shapiro Model
1. Demographics: industry, company size, customer location
2. Operating variables: company technology, product/brand use status, customer capabilities
3. Purchasing approaches: purchasing function, power structure, buyer-seller relationships, purchasing policies, purchasing criteria
4. Situational factors: urgency of order, product application, size of order
5. Buyers’ personal characteristics: character, approach
2.2 Describe Taobao, Alipay,  ebay and PayPal in e-commerce industry or market segment.  Analyze the companies in e-commerce industry or market segment. 
2.3 Analyze the market and the companies in regard to the Bonoma & Shapiro Model, infrastructure, strategy, competition, marketing, exchanges available, convergences taking place, revenue model.
2.4 Bring forward critical success factors, winners and losers of the model, future viability of the current model and how ecommerce will change the business in the future.
3.0 Conclusion
Conclude the study, put forward limitation and further study.

A comparative study of Taobao and eBay
1.0 Introduction
Since 1998, e-commerce has been greatly developed in the world. As the inevitable of the technological development of network times, e-commerce has already begun to have a powerful impact on the traditional economic trade method. Worldwide government departments, public services institutions, telecommunications companies, banks and other financial services institutions, many ISPs and all types of businesses and millions of individual users have been widely involved in e-commerce. The rise of e-commerce has posed a severe challenge on the operation modes of traditional enterprises’, foreign trade and national economic security and other major issues, but it also brings unprecedented opportunities for development. Judging from the trading volume of e-commerce, the total U.S. e-commerce transactions were amounted to only $ 20 billion in 1998, e-commerce only accounted for 1%～2% of. GDP. In 2010, it has achieved 10,000 billion dollars, https://www.51lunwen.org/humanresource/2012/0611/2310399825.html the average annual growth rate was 130% (Jason, 2010), it becomes a field which develops rapidly in history. As the world's pioneer and pathfinder of e-commerce operation, eBay occupies an important position in e-commerce market in the world. The data shows that in 2007, eBay’s turnover was 59.35 billion dollars, in 2010, it was 59.7 billion dollars and it took a dominant position in the world's electronic business (as shown in Figure I). As a Chinese enterprise which deals with e-commerce, Taobao was born in 2004, although it was set up late, it developed very rapidly. In 2007, its turnover was 6 billion dollars, in 2010, its turnover was 60 billion dollars and it became the absolute leader of e-commerce industry in Chinese market. Although eBay takes a dominant position in the world's e-commerce business, in China’s e-commerce market, it has always failed to compete with Taobao. And although Taobao beats eBay in Chinese market, it can not promote its successful experience in China's to seize eBay’s mar本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。