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Keywords: Information technology; Hospitality industry; Network marketing; Strategies 

Table of Contents
Acknowledgements 2
Abstract 3
Chapter 1 Introduction 8
1.1 Research background 8
1.2 Research objectives 10
1.3 Research significance 11
1.4 Framework of this dissertation 11
Chapter 2 Literature Review 13
2.1 Relevant concepts 13
2.1.1 Concept of IT/IS 13
2.1.2 Concept of network marketing 14
2.2 The application status of hotel information technology 14
2.3 The impact of information technology on hotels 17
2.3.1 The overall impact of information technology on hotels 17
2.3.2 The impact of information technology on the hotel productivity and performance 19
2.3.3 The impact of information technology on hotel marketing 20
2.3.4 The impact of information technology on the hotel services 21
2.4 The https://www.51lunwen.org/IrelandDissertation/2012/0127/1323402680.html  hotel management information system 21
2.5. How the information technologies help in the hotel industry? 24
2.5.1 E-commence 24
2.5.2 Intelligent management 25
2.6. Barriers to adoption IT/IS to hospitality industry 25
2.6.1 Resistance to change 25
2.6.2 Lack of IT knowledge or experience 26
2.6.3 Lack of financial resources 26
2.7 Summary and thinking of existing research 27
2.7.1 The scope of the study needs to be expanded 27
2.7.2 The depth and level of research needs to be improved 27
2.7.3 The lack of empirical research 28
2.7.4 The study contents do not advance with the times, study perspective needs to be expanded 28
Chapter 3 Methodology 30
3.1 Research questions 30
3.2 Research philosophy 30
3.2.1 Positivism 31
3.2.2 Phenomenology 31
3.3 Research approach 32
3.4 Research strategy 32
3.5 Research methods 34
3.5.1 Quantitative method 34
3.5.2 Qualitative method 34
3.6 Data collection 35
3.7 Limitations of the research 36
Chapter 4 Case study 38
4.1 Hanting Inn profile 38
4.2 SWOT analysis of network marketing environment in Hanting Inn 38
4.2.1 Internal strengths 38
4.2.2 Internal weaknesses 40
4.2.3 External opportunities 41
4.2.4 External threats 43
Chapter 5 Analysis of network marketing strategy and implementation 47
5.1 Network marketing analysis in Hanting Inn 47
5.2 Problems in network marketing 48
5.3 Market segmentation and target market selection 48
5.4 Network marketing strategy implementation 49
5.4.1 Product strategy implementation 49
5.4.2 Implementation of pricing strategies 53
5.4.3 Implementation of promotional strategies 57
5.5.4 Implementation of personnel and management strategy 59
Chapter 6 Effectiveness analysis of the network marketing strategy implementation 61
6.1 Necessity of effectiveness analysis for network marketing 61
6.2 Effectiveness analysis of network marketing 61
Chapter 7 Conclusion 67
References 6 

Chapter 1 Introduction

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