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MBA留学生论文范文:客户服务的差异化

论文作者:meisishow论文属性:MBA毕业论文 MBA Thesis登出时间:2014-10-25编辑:meisishow点击率:13126

论文字数:3157论文编号:org201410241741412013语种:英语 English地区:爱尔兰价格:免费论文

关键词:客户服务差异化Customer CareCustomer Service

摘要:留学生往往会为一篇论文而犯难,因为很多专业并不精通。本网站提供各种专业论文及留学生作业代写服务,欢迎各位前来咨询。本文是一篇客户服务的论文,以供大家参考。

客户服务是为客户提供额外的超过他们期望的服务内容。它是由服务提供者通过额外的努力向客户提供的服务。


客户服务能够给客户留下深刻的记忆或经验。客户服务能够给客户提供完美的服务范围,超过客户的预期,导致重复性消费。客户服务是一个在服务,拥有不同的特征,代表了一个消费组织的独特性。它还充当一个口碑营销工具,为公司获得更多业务,利用品牌形象促进在消费者心中的好感。


客户服务是解决和满足客户基本需求和期望的基本措施,为客户提供相应的服务。


一个组织的持续性发展是至关重要的。计划是必要的,不仅对未来的预测,并且决定今后做某事的重要环节。计划是为了实现当前目标或未来目标的行为。


Customer care is going the extra mile for the customers to exceed their expectations and wants. It is a little extra effort made by service provider while delivering service to customer.


Customer care demonstrates leaving customer with a lifetime memory or experience. It helps in exceeding customer’s expectations resulting in repeat business. Customer Care is a trait which creates a difference in service and represents the uniqueness of an organisation. It also acts as a word of mouth; marketing tool for company hence works towards getting more business, harnessing the brand image and promoting goodwill amongst the masses.


Customer service is addressing and satisfying customer’s basic needs and expectations. It is offering customer a consistent service.


Plans are essential for continuous development of an organisation. Plans are necessary for future forecasting of set of decision about how to do something in future. Plans are made for achieving objectives or future goals of organisation. For an example: Mc Donald’s have planned to launch a training programmes consists of two phases, hospitality plus workshops and customer care programme for its current employees and new recruits in order to achieve higher standards of customer service and care.


Policies are required to put all planes together in official and formal form for their implementation throughout the organisational hierarchy. For examples: knowledge of menu ingredients, observation of cleanliness standards etc.


This illustrates the importance of the area of customers chosen by the organisation. These areas can be classified as rural area, cities and metropolitan cities. Out of these three, metropolitan cities are the most significant and challenging as it consists of varied age groups and economic backgrounds that prefer diversified services.


Customer patterns are essential in hospitality industry in order to meet the expectations & needs of targeted customer market. As demands of a customer varies with their requirements. Customer pattern helps in identifying needs of all the customers comes in hence helps organisation in achieving customer’s satisfaction.


In the case study of McDonalds the customer targeted market is predominantly children & teenagers. Thus keeping its customer pattern in mind McDonalds initiated giving free toys and gifts with their happy meals to attract its young customers. It also highlights the importance of imparting training throughout its staff hierarchy about gauging customer target market.


Customer care culture is created by the person working in the organisation or employed by the organisation. Customer care culture sets a benchmark and imparts its tradition of customer care to all current as well as new recruits of the organisation. T论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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