英语论文网

Chapter1 Introduction

1.1 Background of the Research
We see gesture, facial expression and body language in the conversation; we see image, color,composition and typography in the posters, advertisements, and newspapers; we also seemusic, and dance in the films and multi-media teaching and academic speech delivery in theclassroom. The experts in discourse analysis come to be aware that meaning is made not onlyby language but by the integrated use of a large range of semiotic modes. The languagedominant times have been replaced by a new means of communication----multimodalcommunication. The traditional way of explaining the meaning construction doesn’t makesense. In other words, most scientists commit themselves to analyze the language, and seldompay attention to the other semiotic resources. Discourse Analysis has entered a new stage ofdevelopment----focuses transferred from language to multimodal discourse. The object ofstudy has changed from the simple verbal language, especially writing language tocomplicated multimodal discourse, such as advertisements, films, poems, teaching textbooksand news. Multimodal Discourse Analysis came into being in such social circumstances in the1990s. The social semiotic approach to MDA is developed from Halliday’s SFL andeventually marks the establishment by the Kress and van Leeuwen’s Visual Grammar.Actually MDA has become a recent trend in the studies of discourse analysis because itfocuses upon the complete communicative aspects of discourse that emerge within interaction.Based on this background, this research gets involved with meaning construction ofenvironmental news discourse.
……………

1.2 Significance of the Research
The significance of studying multimodality and doing multimodality discourse analysislies in its integration of language with other semiotic modes in the current social practices.Since environmental news is becoming increasingly multimodal, we need to talk all thesemiotic modes into consideration. After we put every mode into consideration we can get athorough and accurate understanding of discourse in the multimodal times. Only when wecompletely understand different multimodal discourse can we interpret and reveal power insocial practices. So in this sense we can say that Kress and van Leeuwen’s social semioticframework of visual communication has broadened the view of discourse analysis.Multimodal discourse analysis has extended the scope of discourse analysis and moved thework of discourse analysis ahead.
…………

Chapter 2 Literature Review

2.1 Overview of Multimodal Discourse Analysis
Multimodal discourse analysis is the study of the intersection and interdependence ofvarious modalities of communication within a given context. Researchers in this area seek toidentify the influence of mode on meaning within a given context, focusing on co-occurrenceand interaction between multiple semiotic systems[1].Generally speaking, mode refers to a distinct semiotic system for expressing meaningusing specific conventions[2]. At the heart of most work in the area of multimodal discourse isthe principle that communication occurs across more than a single mode and is thereforeinherently multimodal[2].According to social semiotic theories related to modality, the form or format of 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。