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摘要：本篇文章试图讨论互联网到来对文化产业产生的影响。从十九世纪七十年代开始，数字化已经开始对商业运营产生影响力了。然而，直到互联网或者万维网的出现，公众开始广泛意识到了文化产品与文化消费已经被数字化改变。正如曼诺维奇所言，“如今我们处于一个新的媒体革命时代——一切文化都在向着以电脑为媒介形式的产品、描述与交流转变。”

e likened to both the electrical grid and the electric engine because of its ability to distribute the power of information throughout the entire realm of human reality.

Optimists hold the opinion that the Internet has been framed as democratising and decentralising forces in societies--including their effects on the cultural industries (Hesmondhalgh,2007)

Due to the fact that the increasing number of the Internet users worldwide (Fig.1), it has been accelerating the speed of the ubiquitous network both online and offline. Secondly, the increasingly interactive communications which is the fundamentally tool for human activities also change the process of cultural production and consumptions.

The Internet is no longer a vehicle to simply retrieve information and purchase goods, it is now a fully interactive and participatory platform Coined in 2004 as Web 2.0, the Internet is increasingly being driven by user-generated content.

The bursting of the dot-com bubble in the fall of 2001 marked a turning point for the Internet, and the web was predicted to be overhyped. Nevertheless, Tim O'Reilly (2004) initially revealed the renew phrase of ‘Web 2.0' in a conference brainstorming session. He notes that far from having ‘crashed', the web is more important than ever, with exciting new applications and sites popping up with surprising regularity.

Apart from the previous media, the most vital feature of Web2.0—unprecedented interactions between users and producers allow users to play a significant role in the process of cultural productions.

Though the word “Web 2.0” seems to imply a new version of the World Wide Web, it does not refer to any specific technical updates, but rather to a continuous trend regarding how software creators and web users utilize the Internet. According to Tim O”Reilly:

Web 2.0 is the revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.

Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that triggers more people to get involved in it, consuming and remixing data from multiple sources, including individual users. Users provide their own data and services in a form that allows data remixed by others, creating network effects through virtual participation. Compared to the concept with Web1.0, Web2.0 has ability to deliver rich user experiences through contribution.

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