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论文作者:www.51lunwen.org论文属性:职称论文 Scholarship Papers登出时间:2014-11-16编辑:Cinderella点击率:7302
论文字数:3115论文编号:org201411161611026412语种:英语 English地区:美国价格:免费论文
摘要:本篇文章试图讨论互联网到来对文化产业产生的影响。从十九世纪七十年代开始,数字化已经开始对商业运营产生影响力了。然而,直到互联网或者万维网的出现,公众开始广泛意识到了文化产品与文化消费已经被数字化改变。正如曼诺维奇所言,“如今我们处于一个新的媒体革命时代——一切文化都在向着以电脑为媒介形式的产品、描述与交流转变。”
As mentioned above. It is undeniable to say that the Internet provides a chance for independent singers and companies to become successful in the market. Nevertheless,
The independents used to make profit in the way which the audience has different consuming habits and music taste from those purchasing albums out of major companies. Nevertheless, the illegal distribution online traps major companies which generate profit majorly by selling physical records to see a nosedive in the music market.
Even though i-Tune has established a model to reap money from consumers, it is noticeable to see that i-Tune cannot live without the device of the i-Pod player. So far, it is hard to see a convincing model to induce consumers to spend money on music in the Internet.
The threat is also an opportunity for the music industry to reflect itself. Although some pessimists claim that on the account of the Internet, the death of music industry is coming. On the contrary, the music industry is still running the business. This is to say that more decision making power out of consumers reflects the phenomenon that record companies have to acknowledge that it is time to chance, to produce diversity music for catering to the tastes of the audience. Thus, it is glad to see that the over-packaged singers are disappearing in the music market in Great China. Only good-looking and superficial singers are not the majority of the Great Chinese music market anymore, and they are substitute for those singers who are able to compose and produce their works.
This means the music industry has to make more efforts on better quality of music itself ultimately, not just repeatedly promoting the same style of singers or songs in order to guarantee the profit.
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