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摘要

本篇文章试图讨论互联网到来对文化产业产生的影响。从十九世纪七十年代开始，数字化已经开始对商业运营产生影响力了。然而，直到互联网或者万维网的出现，公众开始广泛意识到了文化产品与文化消费已经被数字化改变。正如曼诺维奇所言，“如今我们处于一个新的媒体革命时代——一切文化都在向着以电脑为媒介形式的产品、描述与交流转变。”这种文化已经有了很多标注，举几个例子，L'evy的电脑文明（2001），曼诺维奇的信息文化（2001），约翰逊的接口文化（1997），卡斯特利斯的互联网文化（2001），琼斯的网络社会里的虚拟文化（1998）。

这里的主要问题在于文化和交流沟通科技的隐性合成，这种合成源自某个人们共同体共有的规范，价值观，实践和期待。

这种革新与数码存储和传输技术的发展相联系，它是文化表达的主要构成因素，词语言，图像，音乐等等都被转化成为了二进制代码。然而，文化产品的数字化不仅仅代表着能够被电脑读懂的0和1，它还会导致深远复杂的交流方式的革新，成为社会的革命力量。这意味着互联网在深刻的再构文化产业。

Introduction

This essay aims to discuss the impact of the advent of the Internet on cultural industries. Digitalization had begun to have effects on the ways business were run from the 1960s onwards. However, until the emergence of the Internet or the World Wide Web, it is generally understood to the point at which cultural productions and consumptions have been transformed by digitalization. As Manovich (2001,) states: “Today we are in the middle of a new media revolution—the shift of all culture to computer-mediated forms of production, distribution, and communication.” This culture has been labeled many things—cyberculture by L′evy (2001), information culture by Manovich (2001), interface culture by Johnson (1997), Internet culture by Castells (2001), or virtual culture in cybersociety by Jones(1998), to name but a few.

The main problem with most of this work has been the often implicit conflation of ‘culture'—as in the shared norms, values, practices, and expectations of a group of people—with communication technologies.

This innovation associated with the development of digital electronic storage and transmission is that major component of cultural expression—words, images, Music and so on—are converted into binary code. Nevertheless, the digitalization of cultural production not simply refers to the sequences of zeros and ones that could be read by computers. It even leads to the profound and complicated revolution of the ways of communication which become the liberating force in society. This means the Internet is profoundly reshaping cultural industries.

The first question is to discuss what kind of value was expressed and embraced in this digital culture. Secondly, what opportunities and threats toward the cultural industries this value brings with will be illustrated.

Shift of interactivity from Web1.0 to Web2.0

According to Manuel Castells(2001),the Internet is the fabric of our lives, if information technology is the present-day equivalent of electricity in the industrial area, in our age the Internet could b本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。